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Posted November 13th

Senior Manager of Digital Product

New York, NY

Tula

Employer

TULA Skincare

Industry

Supplier

View Full Profile

Posted November 13th

Senior Manager of Digital Product

New York, NY

Function

eCommerce

Experience

Mid-Level

Type

Full Time

About The Position
The Digital & Ecommerce team at TULA is growing, and we are looking for a Sr. Manager of Digital Product to be responsible for driving our digital experience through the next phase of our growth for our direct to consumer business.
TULA is looking for a Sr. Manager of Digital Product to own the digital product roadmap, defining the features and functionalities that engage our customer base and drive a best-in-class customer experience, owning end to end through to implementation working with our external development partner.  This role reports to the VP of Digital & Ecommerce and sits in TULA headquarters, located in NoMad in NYC.

Key Responsibilities 
  • Enable sales growth by developing features / functionality that improve the end-to-end eCommerce customer experience and supporting business systems integrations
  • Develop and maintain a product roadmap aligned to business objectives and customer needs
  • Own relationship with our external development partner and manage day to day
  • Work closely with the eCommerce team on strategy, product development, production support, triage, and feature development 
  • Facilitate the company’s digital culture through discovery, development, delivery, analysis, and support
  • Anticipate product needs and plan updates that enhance our digital capabilities via feature sets/enhancements such as a referral & loyalty program, diagnostic shopping tools, personalization platforms, chat tools, etc.
  • Use customer & market research, customer and user feedback, customer usage and competitive analysis to identify new product opportunities and enhancements
  • Build and evaluate business cases to support product investment decisions
  • Document, define, and communicate objectives, requirements and constraints for e-commerce initiatives and releases
  • Work closely with the digital team to A/B test feature launches and ensure their adoption
  • Partner cross-functionally with wholesale, marketing, finance and operations teams to determine optimal technical integration paths with third party applications
  • Lead cross-functional teams through the agile execution process from conception, requirements gathering, UX design, development, and testing through to launch
  • Partner with the Sr. Manager of Analytics & CRO to establish a culture of testing and learning within the digital team in continuously developing hypotheses and manage execution of testing for on site features / functionality
  • Be responsible for effectively deploying resources, solving problems, completing trade off analysis, motivating and communicating against moving timelines, and managing vendors and partners to deliver to strict deadlines in a fast paced environment
  • Manage partner relationships, identify necessary and/or desirable third-party features; evaluate and select vendors, negotiate agreements and contracts, and manage partnership integration 
  • Research competition and third party vendors to understand the market dynamics
Qualifications
  • 6-8+ years of product management experience at a direct to consumer brand
  • Experience with Shopify (preferred), Salesforce Commerce Cloud, or Magento
  • Experience managing external development teams
  • Bachelor’s Degree in a technical or related field
  • Agile philosophy, always iterating and improving on the process
  • Understanding of back end technologies (ERP, WMS, etc.)
  • Project management experience a plus
About TULA Skincare

TULA is the leading probiotic skincare and wellness brand, offering innovative products powered by probiotics and superfoods that are both clean & effective. As a digitally native and social first brand, we engage our customers at every touchpoint to help them feel confident in their skin and make it easier to achieve a healthy balance, inside and out.  Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, and Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups and beauty companies. TULA headquarters are based in New York City.

Location
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New York, NY
Function Details
  • Reports To VP of Digital & Ecommerce
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