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Building a House of Cannabis Brands with Cresco Labs’ SVP of Brand Marketing Cory Rothschild

Cory Rothschild is a passionate brand builder. A classically trained CPG marketer, he’s applying his years of experience at PepsiCo to the cannabis industry. As the Senior Vice President of Brand Marketing at Cresco Labs, one of the largest vertically integrated multistate cannabis operators in the United States, he’s helping to build a house of […]
- CATEGORIES Featured
- PUBLISHED November 10, 2019
- AUTHOR Rebecca Fenton
4 Cannabis Companies with Unique Edible Innovations

According to research from ArcView, the cannabis edibles market is expected to reach a valuation of $4.1 billion by 2022. As the market expands and consumer demand grows, there’s been an uptick in the number of cannabis companies producing classic edibles in the form of chocolates, candies, and infused beverages. Some brands, however, are taking […]
- CATEGORIES Featured
- PUBLISHED November 7, 2019
- AUTHOR Madison Troyer
The Surprising Benefits of Office Personality Tests

Personality tests are nothing new (the Myers-Briggs Type Indicator was first copyrighted in 1943), but in recent years they’ve become an important workplace tool. New research led by BBC Worklife reveals that employee personality tests might offer some surprising benefits to the workforce. Alisa Cohn, a New York City executive coach, and Deborah Borg, an […]
- CATEGORIES Featured
- PUBLISHED November 5, 2019
- AUTHOR Madison Troyer

ForceBrands Partners with Fast Company for Its 2019 Innovation Festival

ForceBrands partnered with Fast Company for its fifth annual Innovation Festival in New York City. The five-day event took place from Nov. 4-8 and brought together thousands of innovators and thought leaders for inspired conversations, networking opportunities, and more. During the festival, ForceBrands powered a NOURISH station in the HUB arena from Nov. 5-7 where conference […]

CATEGORIES ForceBrands
PUBLISHED November 11, 2019
AUTHOR Rebecca Fenton

The Cannabis Brand Building Opportunity with ForceBrands’ Devin Penhall

HerbForce, the specialized cannabis hiring division of ForceBrands, officially launched earlier this year, formalizing several years of work helping numerous cannabis brands navigate the uncharted waters of brand building in a new industry. Director of Client Strategy Devin Penhall works out of ForceBrands’ Los Angeles office and helps advise some of the fastest-growing cannabis companies in the country […]

CATEGORIES HerbForce
PUBLISHED November 6, 2019
AUTHOR Polina Meshkova

Female CFOs Bring in Nearly $2 Trillion More Than Male Peers

According to Bloomberg Business, women account for nearly half of the workforce but yet only hold about 5 percent of CEO positions. And while it’s not exactly news that women are underrepresented in managerial and C-suite roles, a new study reveals just how serious the consequences may be for companies that aren’t promoting women at […]

CATEGORIES ForceBrands
PUBLISHED November 4, 2019
AUTHOR Madison Troyer

Best Healthy Halloween Candy That Will Surprise Trick-or-Treaters

Even as the food industry has shifted to more health-conscious alternatives — swapping nut milks for dairy and plant-based innovations for meat — Halloween has remained largely unchanged in terms of its sweet treats. America’s most popular Halloween candies have historically been a mix of offerings from global companies like Mars Chocolate and The Hershey […]

CATEGORIES FoodForce
PUBLISHED October 31, 2019
AUTHOR Rebecca Fenton

Virtual Interview Tips That Will Increase Your Chances of Landing an In-Person Meeting

Technology plays an instrumental role in the workplace, particularly when it comes to HR. From how HR professionals connect with employees, to how they analyze employee performance and track hiring trends in recruitment and retention, technology is a powerful tool in the hiring sphere. When it comes to talent acquisition, virtual interviews are gaining in popularity, […]

CATEGORIES ForceBrands
PUBLISHED October 29, 2019
AUTHOR Polina Meshkova

Keeping It All in the Family with Nounós Creamery’s Steven Ioannou and John Belesis

Real Talk is an ongoing, co-branded article series in partnership with AccelFoods that aims to highlight workplace and brand building topics that often go undiscussed. The goal of the series is to not only shed light on these topics but to ultimately open up the conversation and spark a meaningful dialogue about it with industry influencers […]

Brand Building in Spirits, Wine, and Beer with ForceBrands’ Annette Kim

Annette Kim recently joined ForceBrands’ spirits, wine, and beer division team in Los Angeles, and even though she’s new to the team, she’s no stranger to the industry. She brings years of expertise and experience with her to her role at ForceBrands and possesses a diverse background in brand building at companies that include Red Bull […]

CATEGORIES BevForce
PUBLISHED October 24, 2019
AUTHOR Polina Meshkova

5 Miami-Based Jobs to Advance Your Career in Beverage

For those seeking to begin or continue a career in the beverage industry, Miami should be high on the list of potential relocation cities for a number of reasons. To start, Miami’s food and beverage sectors are known for their diversity and originality, making the South Florida city an important, albeit slightly obscure, hub for […]

CATEGORIES BevForce
PUBLISHED October 24, 2019
AUTHOR Rebecca Fenton

Whole Foods Names 2020’s Top 10 Food Trends

Whole Foods Market released its fifth annual trends report that highlights future predictions in the food industry. The report features insights from more than 50 Whole Foods Market team members that include local foragers, regional and global buyers, and culinary experts. While 2019 ushered in trends like shelf-stable probiotics, frozen treats, and faux meat snacks, 2020 […]

CATEGORIES FoodForce
PUBLISHED October 23, 2019
AUTHOR Rebecca Fenton

Study Reveals the Biggest Obstacle Working Women Face and Other Insights

Women in the Workplace is the largest study on the state of women in corporate America. For the past five years, McKinsey & Company has compiled the annual report, which focuses on women’s representation across all levels of the corporate ladder and offers solutions for how to advance diversity in the workplace. The 2019 report […]

CATEGORIES ForceBrands
PUBLISHED October 22, 2019
AUTHOR Madison Troyer

Cannabis for a Cause: 3 Companies That Give Back

Despite what some may think, cannabis is doing a world of good. It’s changing how we think about health and wellness, improving chronic illnesses, strengthening the economy through job creation (the marijuana industry added nearly 70,000 jobs in 2018 with experts calling it “the fastest-growing labor market in the U.S.”), and it’s opening up a larger […]

CATEGORIES Company Culture
PUBLISHED October 17, 2019
AUTHOR Madison Troyer

How Female Board Members Can Help CPG Companies Connect with Their Consumers

The hiring landscape is changing when it comes to who’s filling executive-level positions and board seats. Women are leading in various senior roles and as board members — filling seats that have been traditionally and predominantly occupied by men. The gender dynamics of the workplace are shifting. This year, in particular, has seen many changes […]

CATEGORIES ForceBrands
PUBLISHED October 16, 2019
AUTHOR Polina Meshkova

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Building a House of Cannabis Brands with Cresco Labs’ SVP of Brand Marketing Cory Rothschild

4 Cannabis Companies with Unique Edible Innovations

The Surprising Benefits of Office Personality Tests

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