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Born to Lead, Episode 2: Madeline Haydon, Founder and CEO, nutpods

Born to Lead is ForceBrands’ original leadership series that highlights industry thought leaders across CPG. In this episode of Born to Lead, we caught up with Madeline Haydon, Founder and CEO of plant-based coffee creamer nutpods. What makes Haydon’s leadership journey so unique is that she’s building a consumer brand in a highly competitive category […]
- CATEGORIES BevForce
- PUBLISHED August 2, 2020
- AUTHOR Rebecca Fenton
How the Pet Care Industry Has Become a Hot Prospect for Jobs

According to a National Pet Owners Survey conducted by the American Pets Products Association (APPA), approximately 85 million families — 67 percent of U.S. households — own a pet, and that figure continues to increase in light of the current COVID-19 crisis. “The pandemic has impacted every aspect of life in our country, and the […]
- CATEGORIES Featured
- PUBLISHED July 29, 2020
- AUTHOR Stefanie Schwalb
Pacifica’s Founder Brook Harvey-Taylor Looks Ahead to the Next 25 Years in Clean Beauty

A pioneer in the clean beauty movement, Pacifica has been around for nearly 25 years. Cruelty-free and vegan, the brand has been carefully built through the decades by closely listening to its growing consumer base and staying true to its core values rooted in compassion. Founder Brook Harvey-Taylor and her husband Billy Taylor launched the brand […]
- CATEGORIES BeautyForce
- PUBLISHED July 27, 2020
- AUTHOR Rebecca Fenton

Creative Optimization for Amazon Growth

We’ve always been told, never judge a book by its cover, and we’ve also been told that first impressions matter. Truth be told, as humans, we are all very visual beings. So why would it be any different when it comes to all things visual on e-commerce, and more specifically, on Amazon? These days, brands […]

CATEGORIES ForceBrands
PUBLISHED August 3, 2020
AUTHOR Vendo

Laura Garnett Answers Your Most Challenging Career Questions

As part of our Start It Sunday series, a professional development campaign designed to motivate you for the week ahead, we caught up again with performance strategist and TedX speaker Laura Garnett. Author of “The Genius Habit,” Garnett works with CEOs and executives to help them identify their unique geniuses. And now, we’re checking in […]

CATEGORIES ForceBrands
PUBLISHED July 26, 2020
AUTHOR Rebecca Fenton

Operational Challenges and Navigations with Siddhi Ops’ COO David McCormick

David McCormick runs operations for both Siddhi Ops, an outsourced operations execution firm for entrepreneurial food and beverage brands, as well as Siddhi Capital, a newly launched venture capital arm of the business. We caught up with him to learn more about where investments are being made right now, operational challenges caused by COVID-19, how […]

CATEGORIES FoodForce
PUBLISHED July 19, 2020
AUTHOR Rebecca Fenton

How to Find Your Inner Genius with Performance Strategist Laura Garnett

Finding a fulfilling career is challenging. Doing so in a global health crisis can seem like an impossible feat. As part of our Start It Sunday series, a professional development campaign designed to motivate you for the week ahead, we caught up with performance strategist and TedX speaker Laura Garnett. Author of “The Genius Habit,” […]

CATEGORIES ForceBrands
PUBLISHED July 12, 2020
AUTHOR Rebecca Fenton

SKU CPG Accelerator to Expand to Dallas This Fall

Austin-based SKU — the nation’s first accelerator focused on consumer packaged goods (CPG) — will expand into the Dallas-Fort Worth market this fall with a program tailored toward later-stage startups. Walter Robb, former Whole Foods co-CEO and an icon in the natural foods industry, will kick off SKU DFW, which features a best-in-class curriculum taught […]

CATEGORIES FoodForce
PUBLISHED July 9, 2020
AUTHOR Rebecca Fenton

How Barcademy Raises the Bar On Beverage Community Building

In a world with limited travel and fewer face-to-face opportunities, brands must address their biggest challenge: training the trade with a fresh, inventive, and memorable approach. For alcohol beverage marketers who want to reach an audience of influencers, costs can rise fast: • In-person demonstrations only reach small audiences. And they run up big budgets. […]

CATEGORIES BevForce
PUBLISHED July 8, 2020
AUTHOR Andrew Bein

Get to Know Bardstown Bourbon Company’s CFO Ingrid Gentry

Although male CFOs outnumber female CFOs 6.5 to 1 in the Russell 3000, companies looking for higher financial returns should consider putting more women in the role. A study by S&P Global Market Intelligence found that within the first 24 months of appointing female CFOs, companies averaged a 6 percent increase in profits and an 8 percent better […]

CATEGORIES BevForce
PUBLISHED July 5, 2020
AUTHOR Rebecca Fenton

Minneapolis CPG Accelerator Selects 10 Purpose-Driven Companies

Minneapolis-based ImpactSKU has selected the 10 consumer packaged goods (CPG) startups that will participate in the Preview program. Participants make everything from vegan baking mixes to matching dog-owner togs. The six-week ImpactSKU Preview Program kicks off August 4 and includes programming on such topics as Vision +Purpose, Market Validation + Positioning, Social Impact, and Channel […]

CATEGORIES FoodForce
PUBLISHED June 29, 2020
AUTHOR Rebecca Fenton

How Jenny Cawthon’s Food Philosophy Launched Greenjoy

As part of our ongoing Female Forces series to celebrate women leaders in the consumer brand universe, we’re highlighting Jenny Cawthon, the Founder of Greenjoy. Inspired by her mother’s passion for health and her legendary salad dressing recipes, Greenjoy is on a mission to bring people together with nourishing food. We caught up with Cawthon […]

CATEGORIES FoodForce
PUBLISHED June 29, 2020
AUTHOR Rebecca Fenton

How to Write Non-Bias Job Descriptions — And Why It Matters

Statistics prove that diverse and inclusive workforces provide tremendous value. As top priorities among employers, especially now, companies are looking for inventive ways to attract talent. Since job descriptions are typically the first means of contact employers have with candidates, it’s paramount that they are written in a non-bias way that reflects the company’s mission, […]

CATEGORIES Career Advice
PUBLISHED June 23, 2020
AUTHOR Stefanie Schwalb

ForceBrands’ Rachel Doueck On Beverage Industry Hiring During COVID-19

Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […]

CATEGORIES BevForce
PUBLISHED June 22, 2020
AUTHOR Rebecca Fenton

Op-Ed: 5 Steps to Move Your Food and Beverage Business to Equity

Dear Colleagues, It’s true that as a Black Man in business I have to be extremely careful in both professional and public settings. When I’m trying to make a point, I often have to decide whether I should be direct or performative in my delivery — because my decision, to be honest, can come across […]

CATEGORIES BevForce
PUBLISHED June 22, 2020
AUTHOR Jomaree Pinkard

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Born to Lead, Episode 2: Madeline Haydon, Founder and CEO, nutpods

How the Pet Care Industry Has Become a Hot Prospect for Jobs

Pacifica’s Founder Brook Harvey-Taylor Looks Ahead to the Next 25 Years in Clean Beauty

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