ForceBrands Newsroom | Insights From the CPG Industry's Leading Recruiting Firm

5 Stats That Prove the Value of a Diverse and Inclusive Workforce

When it comes to talent management, diversity and inclusion remain top priorities among many employers. According to new data from the leading B2B ratings and review firm Clutch, more than three-quarters of HR professionals (79 percent) believe their company is diverse. As many employers weather the COVID-19 pandemic, 57 percent of employees say their company […]
- CATEGORIES Featured
- PUBLISHED June 2, 2020
- AUTHOR Rebecca Fenton
Bev Alc Leaders Address Leading Through COVID-19 in ‘Born to Lead’ Virtual Discussion

ForceBrands brought together some of the beverage alcohol industry’s top leaders for a live virtual discussion on May 27. Part of a new thought leadership series, Born to Lead, powered by ForceBrands and PINATA, panelists addressed how they’re “Addressing Real Challenges and Driving Positive Change Through Leadership in Today’s Environment.” Moderated by Josh Wand, Founder […]
- CATEGORIES Featured
- PUBLISHED May 29, 2020
- AUTHOR Rebecca Fenton
Reimagining Soda for a New Era with the Co-Founder and CEO of United Sodas Marisa Zupan

Soda has an iconic place in American culture. For many Americans, the sweet, bubbly beverage conjures up nostalgia for beach vacations, childhood celebrations, and trips to the movie theater. Marisa Zupan not only wants to celebrate this legacy but modernize it for today’s consumer with the launch of United Sodas. Cleverly packaged in a rainbow of […]
- CATEGORIES BevForce
- PUBLISHED May 24, 2020
- AUTHOR Rebecca Fenton
CPG Accelerator Pivots to Online Showcase in Response to COVID-19

SKU’s seven CPG startups will present virtual pitches to a national audience of CPG investors, entrepreneurs, and industry leaders. For the startups going through SKU’s consumer products accelerator, Showcase Day represents the culmination of the rigorous 14-week program. During the celebratory event, the founders traditionally present their pitches to a room full of hundreds of […]
- CATEGORIES Featured
- PUBLISHED May 19, 2020
- AUTHOR Rebecca Fenton
How Transparent Food Marketplace BUBBLE Is Proving Its Essential Place in Grocery

Jessica Young has always had a passion for clean food. Although she didn’t set out in her career to launch an online marketplace where consumers could directly access some of the healthiest products from today’s most innovative food brands, she recognized there was a need for it. “I was thinking of launching my own food […]
- CATEGORIES Featured
- PUBLISHED May 10, 2020
- AUTHOR Rebecca Fenton

Born to Lead, Episode 1: Duane Primozich, Co-Founder & Managing Partner, BIGR Ventures

Born to Lead is ForceBrands’ original leadership series that highlights industry thought leaders across CPG. In the debut episode of Born to Lead, we caught up with Duane Primozich, the Co-Founder & Managing Partner at BIGR Ventures, a Boulder, Colo.-based growth equity fund providing value-added, strategic partnership, and capital to promising early-stage products. Although Primozich doesn’t […]

CATEGORIES FoodForce
PUBLISHED May 26, 2020
AUTHOR Rebecca Fenton

Join ForceBrands’ ‘Born to Lead’ Webinar Featuring Mast-Jägermeister, Proximo, Cincoro, and More

ForceBrands will host a live thought leadership webinar with some of the beverage alcohol industry’s top leaders on May 27 at 1 pm EST. Part of ForceBrands’ new leadership series, Born to Lead, panelists will discuss how they’re “Addressing Real Challenges and Driving Positive Change Through Leadership in Today’s Environment.” Gathering together some of the best […]

CATEGORIES ForceBrands
PUBLISHED May 21, 2020
AUTHOR Rebecca Fenton

ForceForward: The Essential Business of Cannabis with Grassroots Lisa Hurwitz

ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. One of the more positive business narratives to emerge amid the COVID-19 pandemic has been the fact that the government has deemed cannabis businesses essential, further legitimizing cannabis as a powerful CPG player. We caught up with Lisa […]

CATEGORIES HerbForce
PUBLISHED May 19, 2020
AUTHOR Rebecca Fenton

5 Expert Tips for Managing Stress in Today’s Remote Workplace

As many of us find ourselves working from home, it may feel like our work and home worlds are colliding. If you had been previously dreaming about working from home while you were in the office, you might be finding the reality is much more complicated than the fantasy. While many people are reporting increased […]

CATEGORIES ForceBrands
PUBLISHED May 18, 2020
AUTHOR Melissa Feldman

ForceBrands’ ForceForward Series Highlights What Business Looks Like Tomorrow

ForceForward is a video interview series that highlights some of the positive momentum in the consumer brand universe. Each episode features a conversation with one of the industry’s top thought leaders and offers a glimpse into what business looks like tomorrow. ForceForward speaks to ambitious entrepreneurs, executive leaders, and transformational brand builders who are looking for innovative […]

CATEGORIES ForceBrands
PUBLISHED May 11, 2020
AUTHOR Rebecca Fenton

NYC CPG Accelerator BeyondSKU Accepting Applications for Companies and Mentors

In partnership with Austin, Texas-based CPG accelerator SKU and New York City’s top natural products consulting agency, BeyondBrands, BeyondSKU is a unique mentorship and capital program for entrepreneurs. BeyondSKU brings together experienced entrepreneurs, investors, and advisors to mentor early stage CPG companies with a focus on better-for-you products and mission-based business values. “As a serial […]

CATEGORIES ForceBrands
PUBLISHED May 11, 2020
AUTHOR Rebecca Fenton

Learning and Working Remotely in Crisis: What Are Professionals Looking For?

According to a recent survey from professional training search engine findcourses.com, the mass-shift to remote work and remote training has not dampened learners’ desire for professional training. Instead, how learners need work and training to be delivered has changed. As the COVID-19 pandemic continues to develop and unfold around the world, employees across industries and […]

CATEGORIES ForceBrands
PUBLISHED May 5, 2020
AUTHOR Max Maccarone

Created By Emerging Brands for Emerging Brands: OTHRSource Helps Challengers Restock with Speed

During this challenging time, we’ve seen a surge in demand hit the food and beverage industry. CPG brands are working around the clock to complete orders, but the sheer scale of demand retailers are facing is leaving many shelves across the country still bare. The situation was impossible to plan for and necessitates added support […]

CATEGORIES FoodForce
PUBLISHED May 4, 2020
AUTHOR Rebecca Fenton

Highlights From FounderMade’s Power Hour with Recess, OATLY, Milk Makeup, and More

ForceBrands co-hosted a Power Hour with FounderMade on Wednesday afternoon to discuss redesigning brands of the future. The webinar brought together trailblazing thought leaders across food, beverage, beauty, wellness, and cannabis. Josh Wand, Founder and CEO of ForceBrands, led the panel that included Benjamin Witte, Founder and CEO of Recess; Mike Messersmith, General Manager of […]

CATEGORIES ForceBrands
PUBLISHED May 1, 2020
AUTHOR Rebecca Fenton

ForceForward: Virtual Brand Discovery with FounderMade’s Meghan Asha

ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. What happens when your business is built around in-person meetings and events, and the world suddenly shifts to a new virtual reality? How do you adapt? We caught up with FounderMade‘s Founder Meghan Asha to learn how she’s […]

CATEGORIES BeautyForce
PUBLISHED April 30, 2020
AUTHOR Rebecca Fenton

How Proposition Cocktail Co.’s CEO John Korkidis Is Finding Opportunity Amid Chaos

Entrepreneur John Korkidis considers himself a jack-of-all-trades and a master of one. His multidimensional background in advertising, tech, and creative has proved instrumental in building the Proposition Cocktail Co. brand. He’s also no stranger to challenging times, either. He lived in Beijing, China not long after SARS (the first pandemic of the 21st century) during the […]

CATEGORIES BevForce
PUBLISHED April 26, 2020
AUTHOR Rebecca Fenton

How ‘Friends in Weed’ Is Bringing the Cannabis Community Together

‘A friend in weed is a friend indeed.’ That’s one of the campaign slogans for a new initiative, Friends in Weed, designed to help Colorado’s retail cannabis, restaurant, and hospitality industries cope during the COVID-19 crisis. Founded by cannabis brands that wanted to do something to help the community, Friends in Weed aims to provide ongoing support […]

CATEGORIES HerbForce
PUBLISHED April 20, 2020
AUTHOR Rebecca Fenton

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5 Stats That Prove the Value of a Diverse and Inclusive Workforce

Bev Alc Leaders Address Leading Through COVID-19 in ‘Born to Lead’ Virtual Discussion

Reimagining Soda for a New Era with the Co-Founder and CEO of United Sodas Marisa Zupan

CPG Accelerator Pivots to Online Showcase in Response to COVID-19

How Transparent Food Marketplace BUBBLE Is Proving Its Essential Place in Grocery

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