ForceBrands Newsroom | Insights From the CPG Industry's Leading Recruiting Firm

5 Premium Pet Food Companies Raising the Bar

In 2018, global pet food sales reached $91 billion, a 31 percent growth since 2013. Compared to other CPG categories like packaged food (which grew 23 percent over the same time period), pet food growth is strong. This could partially be attributed to the fact that more American families own pets than ever before (68 […]
- CATEGORIES Company Culture
- PUBLISHED August 21, 2019
- AUTHOR Madison Troyer
How Good Culture’s Mission-Driven Team Is Building a Disruptive Platform Brand

How did a formerly overlooked superfood that was once a larger category than yogurt become one of dairy’s biggest disruptors in recent years? Jesse Merrill, the Co-Founder and CEO of Good Culture — a cottage cheese on a mission to make healing real foods available to all — attributes the company’s incredible growth and disruption […]
- CATEGORIES Featured
- PUBLISHED August 16, 2019
- AUTHOR Rebecca Fenton
4 Beverage Companies for a Cause

In 2016, Fortune conducted a poll and found that millennials, more than Gen Xers and Baby Boomers, cared whether or not a company gave back to charitable causes. Nearly two-thirds of the millennials surveyed said that when it came to choosing a company to work for, they were more likely to want to work for […]
- CATEGORIES BevForce
- PUBLISHED August 15, 2019
- AUTHOR Madison Troyer
These Are the Schools Offering a Higher Education in Cannabis

The Wall Street Journal recently reported that the cannabis industry added 50,000 new jobs to the American economy last year, making it one of the fastest-growing industries in the country. As such, cannabis has finally warranted a place in higher education with courses that are tailored specifically for those interested in pursuing a career in the marijuana sector. […]
- CATEGORIES Career Advice
- PUBLISHED August 13, 2019
- AUTHOR Madison Troyer
Sir Kensington’s Entrepreneur Mark Ramadan to Lead Chocolate Maker Hu

Sir Kensington’s Founder and CEO Mark Ramadan has been named CEO of Hu, the parent company of Hu Products and Hu Kitchen. The announcement of Ramadan’s hiring follows Hu’s recent partnership with an investment from Mondelēz International to help support the company’s rapid growth. A veteran entrepreneur, Ramadan has a wealth of experience leading purpose-driven […]
- CATEGORIES Featured
- PUBLISHED August 9, 2019
- AUTHOR Rebecca Fenton

Life @ Force: Here’s What It’s Like Joining the ForceBrands Team

Life @ Force is an editorial series designed to capture what it’s like to work at ForceBrands. Get an inside look at the consumer product industry’s leading recruiting firm. Starting a new job can be stressful, no matter the position, responsibilities, or company. From meeting new coworkers, navigating a new office space, to building strong […]

CATEGORIES Company Culture
PUBLISHED August 20, 2019
AUTHOR Polina Meshkova

Get #EXPOsed: Share Your Team’s Unique Culture

ForceBrands’ culture exposure campaign is returning to the world’s largest industry trade show for natural, organic, and healthy products. Ready to show us what you’re working with? Ready to get #EXPOsed? ForceBrands, the consumer product industry’s leading recruiting firm, wants to feature you and your brand during Natural Products Expo East, in Baltimore on September […]

CATEGORIES Company Culture
PUBLISHED August 16, 2019
AUTHOR Rebecca Fenton

The Future of Cannabis Brands and Deliveries with WebJoint’s COO

ForceBrands is proud to partner editorially with WebJoint, the most advanced, METRC-integrated point-of-sale and inventory management platform for cannabis delivery services. WebJoint is carving a unique niche in the cannabis tech space. As the only software company in the world that focuses entirely on cannabis delivery services, WebJoint offers brands the opportunity to connect directly to their […]

CATEGORIES Company Culture
PUBLISHED August 12, 2019
AUTHOR Rebecca Fenton

Life @ Force: Inside ForceBrands’ Unique Culture

Life @ Force is an editorial series designed to capture what it’s like to work at ForceBrands. Get an inside look at the consumer product industry’s leading recruiting firm. We recently shared with you the kinds of perks and benefits ForceBrands offers its employees. And while they’re generous and competitive, there is more behind work […]

CATEGORIES Company Culture
PUBLISHED August 5, 2019
AUTHOR Polina Meshkova

Civilized Releases List Highlighting 24 Most Influential Women in Cannabis

In March, The Green Fund estimated that the cannabis industry was worth $150 billion. Its rapid growth can likely be attributed to a large number of female trailblazers who are paving the way across multiple sectors, from entrepreneurship to politics. Unlike other more well-established industries that are historically male-dominated, cannabis offers the opportunity for women to […]

CATEGORIES Company Culture
PUBLISHED August 1, 2019
AUTHOR Madison Troyer

Life @ Force: 10 Top Employee Perks and Benefits

Life @ Force is an editorial series designed to capture what it’s like to work at ForceBrands. Get an inside look at the consumer product industry’s leading recruiting firm. Most everyone at ForceBrands will agree that when it comes to company perks, ForceBrands offers some of the best out there. According to ForceBrands’ 2019 Talent Market […]

CATEGORIES Company Culture
PUBLISHED July 25, 2019
AUTHOR Polina Meshkova

5 Rare Employee Perks and the Companies That Offer Them

ForceBrands’ 2019 Talent Market Report found that employee benefits were one of the best, most effective ways for companies to attract and retain top talent in the incredibly competitive CPG industry. While some companies are offering more traditional benefits like 401(k) matching programs (45 percent of CPG companies offer this plan to their employees) and […]

CATEGORIES Company Culture
PUBLISHED July 24, 2019
AUTHOR Madison Troyer

Get to Know Next Level Marketing’s Founder & Managing Principal Paige Seager

Paige Seager knows that it takes a lot more than flashy marketing campaigns to generate buzz and build brand awareness in today’s competitive industry. As the Founder and Managing Principal of Next Level Marketing, a leading brand activation agency for beverage companies, her team takes a highly customizable, data-driven approach to building premium brands. We caught up […]

CATEGORIES ForceBrands
PUBLISHED July 19, 2019
AUTHOR Rebecca Fenton

5 Food, Beverage, and Beauty Companies That Offer Paid Sabbaticals

ForceBrands’ 2019 Talent Market Report found that companies looking to attract and retain top talent should look to their benefits and compensations packages to remain competitive. When it comes to employee benefits, younger generations like millennials and Gen Zers favor work-life balance, flexibility, and unique perks — among them are paid sabbaticals. And like unlimited vacation, […]

CATEGORIES BeautyForce
PUBLISHED July 17, 2019
AUTHOR Madison Troyer

Launch Your Career in Beverage at These 4 Top Distributors

Recent industry reports indicate that consumption of alcoholic beverages has slowed, largely attributed to the increased preference among consumers for more health-conscious lifestyles. And while this might seem like bad news for the industry, consumers aren’t willing to give up beer, wine, or spirits completely. Instead, they’re seeking out higher-quality, premium options instead. For example, […]

CATEGORIES BevForce
PUBLISHED July 10, 2019
AUTHOR Madison Troyer

All About BeyondSKU, New York City’s Conscious Consumer Products Accelerator

Austin, Texas-based CPG accelerator SKU has partnered with New York City’s top natural products consulting agency, BeyondBrands, for a unique mentorship and capital program for entrepreneurs. BeyondSKU brings together experienced entrepreneurs, investors, and advisors to mentor early stage CPG companies with a focus on better-for-you products and mission-based business values. The inaugural class for BeyondSKU’s […]

CATEGORIES ForceBrands
PUBLISHED July 10, 2019
AUTHOR Rebecca Fenton

Why a Board of Directors Matters at Key Stages of Growth

A board of directors might sound like something you would associate with large corporate environments with floor-to-ceiling windows. Yet, while a board of directors is more formal and structured than a board of advisors, it is as crucially important at small growing brands as it is at established companies. According to The Balance Small Business, […]