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From Plate to Bowl: A CEO’s Journey to Premium Pet Nutrition

Recently, we sat down with Will Lisman, the CEO of The Honest Kitchen, to discuss his transition from the better-for-you human food sector to premium pet food. Will discusses how his background in consumer packaged goods benefits him as a leader in the pet industry, provides insights into current trends, and shares advice for founders […]
- CATEGORIES Featured
- PUBLISHED January 28, 2025
- AUTHOR ForceBrands
ForceBrands Releases 2025 Salary and Market Trends Report

Ready to jumpstart your 2025 growth strategy? Look no further than our 2025 Consumer Brands Salary & Market Trends Reports. These reports offer strategic tools to build your workforce and guide your career. Inside, you’ll find insights to guide pivotal hiring, retention, and career development decisions. In today’s changing job market, staying informed on industry […]
- CATEGORIES Featured
- PUBLISHED November 1, 2024
- AUTHOR Rebecca Fryer
Attracting, Cultivating, and Retaining High Performers with Treasury Wine Estates’ SVP of People and Culture Elise Spangenberg

Elise Spangenberg, SVP of People and Culture at Treasury Wine Estates joined ForceBrands’ Senior Director of Client Strategy Rachel Doueck for a recent Women of the Vine and Spirits live chat for corporate members. The discussion explored leadership trends and retention strategies in beverage alcohol. Read on to discover some highlights from the conversation with […]
- CATEGORIES Beverage
- PUBLISHED August 26, 2024
- AUTHOR Rebecca Fryer
5 Key Advantages of Relocating for a New Job

Relocating can open doors to a world of opportunities that can significantly enhance both your personal and professional life.
- CATEGORIES Career Advice
- PUBLISHED August 15, 2024
- AUTHOR ForceBrands
ForceBrands Partners with Bain & Company to Launch Insurgent Brands Network

ForceBrands and Bain & Company have joined forces to create an invitation-only brand network. Leveraging Bain & Company’s strategic insights and ForceBrands’ consumer talent expertise, the Insurgent Brands Network strives to provide deep insights and connections that will support promising consumer products brands on their scaling journey. Now in the eighth year of publication, Bain’s […]
- CATEGORIES Featured
- PUBLISHED July 22, 2024
- AUTHOR Rebecca Fryer

An Investor’s Take on the Pet Sector: Preparing for SUPERZOO

Today, we share insights from our recent interview with Kate Wallman, Managing Director of Encore Consumer Capital.

CATEGORIES ForceBrands
PUBLISHED July 29, 2024
AUTHOR ForceBrands

CEO vs. Founder: Does Your Brand Need Both?

In the dynamic creator economy, the roles of Chief Executive Officer (CEO) and founder often get intertwined, especially in the world of high growth brands. While both are pivotal to a company’s success, their responsibilities, challenges, and impacts can vary significantly. Understanding the difference between a CEO and a founder is crucial for setting up […]

CATEGORIES ForceBrands
PUBLISHED July 19, 2024
AUTHOR ForceBrands

What Is the Consumer Economy?

The concept of the consumer economy is more relevant today than ever before, especially for professionals looking to hire talent in the consumer products industry. As businesses strive to meet evolving market demands, understanding the consumer economy becomes crucial for strategic planning, hiring, and growth. What is the consumer economy? At its core, the consumer […]

CATEGORIES ForceBrands
PUBLISHED July 8, 2024
AUTHOR Rebecca Fryer

Cannabis Matters with Jake Bullock of Cann

In this episode of Cannabis Matters, series host and ForceBrands’ Client Strategist Eric Rosen goes behind the scenes of Cann, a cannabis-infused seltzer that offers a hangover-free alternative to alcohol. We caught up with Cann’s CEO and Co-Founder Jake Bullock to discuss the challenges and opportunities in the cannabis industry and how Cann’s “social tonic” is carving a unique […]

CATEGORIES Cannabis
PUBLISHED May 21, 2024
AUTHOR Rebecca Fryer

Navigating Leadership and Hiring in a Family-Led Business with Sun Noodle’s Kenshiro Uki

As the driving force behind one of the most renowned noodle companies in the world, Sun Noodle, Kenshiro Uki has an ambitious vision for the family-led company.

CATEGORIES Food
PUBLISHED May 10, 2024
AUTHOR Rebecca Fryer

3 Key Trends We’re Seeing Shape How We Work in 2024

With the first quarter of the year behind us, we’re already seeing some notable trends define how we work in 2024.

CATEGORIES ForceBrands
PUBLISHED April 29, 2024
AUTHOR Rebecca Fryer

These Are the 4 Most In-Demand Roles in Beer, Wine, and Spirits

The beer, wine, and spirits industry has always been dynamic, but 2023 proved challenging and unpredictable. Coming off the highs and transformations of the pandemic years, consumer brands in 2023 navigated through a maze of market fluctuations, economic volatility, and evolving consumer preferences, amplifying the need for strategic leadership. According to Rachel Doueck, Senior Director […]

CATEGORIES ForceBrands
PUBLISHED January 9, 2024
AUTHOR ForceBrands

The Ultimate Guide to Leading with Purpose in 2024

In the fast-evolving landscape of leadership, staying ahead of the curve is essential. Discover key leadership trends of 2024.

7 Food Jobs to Build Your Career in the Industry

The food industry continues to boom despite environmental and economic setbacks. Among some of the trends shaping the industry include the continued rise of e-commerce fueled in part by the pandemic’s influence on in-store shopping, the increase in environmentally-driven purchases with Gen Z and Millennials leading this charge, and, of course, continued investment in wellness […]

CATEGORIES Food
PUBLISHED December 10, 2023
AUTHOR Semiramis Sophroniou

A Year in Review of Impactful Leadership in the Consumer Brand Universe

From the increased demand for finance leaders to the wisdom of growth leadership, this year’s trends underscore the evolving nature of leadership.

CATEGORIES ForceBrands
PUBLISHED December 8, 2023
AUTHOR Patrick Proctor

10 Underrated Books Every Purpose-Driven Leader Should Read

For purpose-driven leaders seeking unconventional wisdom and fresh perspectives, these underrated books offer a treasure trove of inspiration.

CATEGORIES Career Advice
PUBLISHED November 20, 2023
AUTHOR ForceBrands

The End-of-Year Checklist for Purpose-Driven Leaders: Navigating Success with Intention

As the year draws to a close, purpose-driven leaders find themselves at a crucial mile marker that often requires that they stop to reflect, recalibrate, and plan for the future. In today’s landscape where success is increasingly measured not just by profit margins but also by social impact and ethical practices, progressive leaders approach the […]