Insights

8 Surprising Jobs in the Pet Industry

In celebration of the recent launch of ForceBrands’ specialized pet hiring division, PetForce, we’re diving deeper into the industry to explore what employment opportunities look like inside the burgeoning sector. As we previously reported, the pet care industry has become a hot prospect for jobs — and some of these roles may surprise you. Mark […]

CATEGORIES Insights
PUBLISHED August 19, 2020
AUTHOR Stefanie Schwalb

‘Black Is Beautiful’ Beer Initiative Backed By Breweries At Home and Abroad

Driven by recent events, the beer industry is answering the call to support equality and inclusion — and breweries stateside and across the world are getting involved. Black is Beautiful, a collaborative effort to raise awareness for the injustices people of color face on a daily basis, was created by Marcus Baskerville, Founder & Head […]

CATEGORIES BevForce
PUBLISHED August 6, 2020
AUTHOR Stefanie Schwalb

How the Pet Care Industry Has Become a Hot Prospect for Jobs

According to a National Pet Owners Survey conducted by the American Pets Products Association (APPA), approximately 85 million families — 67 percent of U.S. households — own a pet, and that figure continues to increase in light of the current COVID-19 crisis. “The pandemic has impacted every aspect of life in our country, and the […]

CATEGORIES Insights
PUBLISHED July 29, 2020
AUTHOR Stefanie Schwalb

SKU CPG Accelerator to Expand to Dallas This Fall

Austin-based SKU — the nation’s first accelerator focused on consumer packaged goods (CPG) — will expand into the Dallas-Fort Worth market this fall with a program tailored toward later-stage startups. Walter Robb, former Whole Foods co-CEO and an icon in the natural foods industry, will kick off SKU DFW, which features a best-in-class curriculum taught […]

CATEGORIES FoodForce
PUBLISHED July 9, 2020
AUTHOR Rebecca Fenton

How Barcademy Raises the Bar On Beverage Community Building

In a world with limited travel and fewer face-to-face opportunities, brands must address their biggest challenge: training the trade with a fresh, inventive, and memorable approach. For alcohol beverage marketers who want to reach an audience of influencers, costs can rise fast: • In-person demonstrations only reach small audiences. And they run up big budgets. […]

CATEGORIES BevForce
PUBLISHED July 8, 2020
AUTHOR Andrew Bein

Minneapolis CPG Accelerator Selects 10 Purpose-Driven Companies

Minneapolis-based ImpactSKU has selected the 10 consumer packaged goods (CPG) startups that will participate in the Preview program. Participants make everything from vegan baking mixes to matching dog-owner togs. The six-week ImpactSKU Preview Program kicks off August 4 and includes programming on such topics as Vision +Purpose, Market Validation + Positioning, Social Impact, and Channel […]

Op-Ed: 5 Steps to Move Your Food and Beverage Business to Equity

Dear Colleagues, It’s true that as a Black Man in business I have to be extremely careful in both professional and public settings. When I’m trying to make a point, I often have to decide whether I should be direct or performative in my delivery — because my decision, to be honest, can come across […]

CATEGORIES BevForce
PUBLISHED June 22, 2020
AUTHOR Jomaree Pinkard

How Fatherhood Inspired These 5 Food Brands

Father’s Day may only happen once a year but it’s easily celebrated all year long, especially at some of these food companies — both big and small — where the influence of fatherhood is in the brand DNA. From legacy names like Cape Cod Potato Chips to newcomers like Partake Foods, we’re sharing some companies […]

CATEGORIES FoodForce
PUBLISHED June 21, 2020
AUTHOR Rebecca Fenton

How ‘Friends in Weed’ Is Bringing the Cannabis Community Together

‘A friend in weed is a friend indeed.’ That’s one of the campaign slogans for a new initiative, Friends in Weed, designed to help Colorado’s retail cannabis, restaurant, and hospitality industries cope during the COVID-19 crisis. Founded by cannabis brands that wanted to do something to help the community, Friends in Weed aims to provide ongoing support […]

CATEGORIES HerbForce
PUBLISHED April 20, 2020
AUTHOR Rebecca Fenton

NACB Advances Women’s Leadership Trend in Cannabis Industry

With organizational restructuring at the National Association of Cannabis Businesses (NACB), women executives now hold six of the seven leadership roles. The NACB is advancing its mission to shape cannabis into a safe, responsible, and ethical industry by creating national standards for packaging and labeling, lab testing and product integrity, advertising, security, and other cannabis […]

CATEGORIES HerbForce
PUBLISHED March 4, 2020
AUTHOR ForceBrands Partner Content

Report Reveals the State of the 2020 Cannabis Job Market

The cannabis industry was one of the fastest-growing job markets in 2018. So how is 2020 shaping up? And could it be an indicator of what’s ahead for the legal marijuana sector? According to Leafly’s annual Cannabis Jobs Report, rumors of the cannabis boom losing momentum in 2019 may only be the result of growing […]

CATEGORIES HerbForce
PUBLISHED February 10, 2020
AUTHOR Rebecca Fenton

Illinois Marks Milestone Debut of Legal Cannabis with Impressive Sales

The new decade ushered in sweeping changes for Illinois as recreational marijuana became legal across the state. Thousands of residents lined up on January 1 to be among the first customers to make purchases at the 37 dispensaries across the state. According to the state, more than 77,000 transactions were made, totaling nearly $3.2 million […]

CATEGORIES HerbForce
PUBLISHED January 3, 2020
AUTHOR Rebecca Fenton

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