We are people for a hire purpose

ForceBrands is the leading specialized recruiting firm for the consumer products industry. Our industry-specific divisions — BevForce, FoodForce, BeautyForce, and HerbForce —help employers connect to world-class talent at all levels.

Our History

Josh Wand, Founder & CEO

Josh About team

It all started with a mojito.

I ran a rum company in the early 2000s where I built deep industry relationships from my experiences hiring my team, managing business development, and running a national sales and distribution network.

The idea for ForceBrands can be traced back to the conversations I had in 2006 when I was promoting our brand at the South Beach Food and Wine Festival in Miami. I was making mojitos with my feet in the sand when someone from a champagne company approached me and asked, “I’m looking to hire a Regional Sales Manager; do you know anyone?” It was the question that started it all. A few minutes later, I met someone from a different champagne company who asked me, “I’m interested in changing jobs. Do you know anyone who’s hiring?” And just like that, my professional matchmaking career was born.

It was this simple interaction that cultivated within me a desire to fill a specific need in the market that didn’t exist at the time: high-quality recruiting for the beverage industry. The few recruiting firms that did exist in the space were either traditional agencies with a limited candidate pool or big firms that knew nothing about our specific industry, emerging brands, or entrepreneurial companies. I knew there was a better way to connect great people to great jobs. In 2007, BevForce was launched.

Equal parts expertise and heart.

We set out to build a company that would engage with job seekers and employers in a real way — getting to know their strengths, weaknesses, and goals for the future. From day one, we wanted to collaborate with clients as friends and trusted colleagues in the pursuit of transformational goals. Following the success of BevForce, other forces emerged. We expanded into packaged food with FoodForce. Next, we launched BeautyForce to reflect our increasing presence in beauty, personal care, and wellness. And most recently, we’ve formalized several years of work in cannabis with the official launch of HerbForce.

While the ForceBrands’ portfolio has expanded over the years — creating distinct divisions, each with an intense industry focus — we remain true to our core principles. We approach recruiting through a human lens, recognizing that the connections we’ve established and the relationships we’ve built are the heart of what we do. We’ve always measured our success in clients and candidates who tell us that we’ve changed the trajectory of their lives for the better.

Meet the Team

Jennifer Smith
Vice President, Brand Marketing & Communications
Adina Rothfeld
Senior Executive Recruiter
Samantha McManus
Executive Recruiter
Megan Aquirre
Senior Executive Recruiter
Eva Scofield
Client Strategist
Sean Conner
Co-Founder & Chief Progress Officer
Bruce Brustmeyer
Danielle Weiss
Senior Executive Recruiter
Kalina O'Donnell
People Process Leader
Jessica Viana
Client Strategist
Emily Wallace
Executive Recruiter
Connor MacWilliams
Senior Executive Recruiter
Simone Schroeder
Digital Sales Manager, Team Lead
Luke LaClair
Digital Client Strategist
Olivia Rodriguez
Executive Recruiter
Monica Iglesias
Account Receivables Associate/Payroll Specialist
Paula Schwartz
Senior Executive Recruiter
Devin Penhall
Senior Client Strategist, Cannabis
Lauren Nitting
Executive Recruiter
Karen Meshkov
Client Strategist - Cannabis
Rachel Doueck
Director of Sales, Wine & Spirits
Jennifer Fisher
Senior Executive Recruiter
Andrea Turitz
Executive Recruiter
Karl Schroeder
Chief Financial Officer
Jessica Tully
Client Strategist - Beauty
Melissa Barrios
Executive Recruiter
Rachel Mayse
Vice President, Operations
Allisyn LaBarca
Design Lead
Hannah Touby
Executive Recruiter
Alaina Bavelas
Executive Recruiter
Kevin Kwan
Director, Technology
Josh Wand
Founder & Motivator in Chief
Gary Schneidkraut
Enterprise Client Strategist
Eric Rose
Executive Recruiter
Sienna Suque
Executive Recruiter
Ricardo Alvar
Chief Strategy Officer
Julia Parsons
Digital Account Manager
Alexandra Clarke
Director of Recruiting
Lisa Lanza
Executive Recruiter
Tina Paresi
Division Director - Supply Chain Operations
Dustin Cherry
Senior Client Strategist
Amanda Cohen
Executive Recruiter
Jeff Mejia
Digital Client Strategist
Leanne Pelke
Executive Recruiter
Ben Ramsey
Vice President, Client Strategy
Brooke Westley
Executive Recruiter
Mike Sekula
Client Strategist
Melissa Golden
Senior Executive Recruiter
Max Bisantz
Executive Recruiter
Billy Bohling
Lead Enterprise Client Strategist
Julie Fabricant
Vice President, Digital Strategy
Rebecca Fenton
Editorial Director
Anna Johnson
Senior Division Director - East and West Coast
Daniel Sivertsen
Senior Client Strategist
Nina Lapenta
Executive Recruiter
Diana Mercer
Senior Client Strategist