We are people for a hire purpose
ForceBrands is the leading specialized recruiting firm for the consumer products industry. Our industry-specific divisions — BevForce, FoodForce, BeautyForce, and HerbForce —help employers connect to world-class talent at all levels.
Josh Wand, Founder & CEO
It all started with a mojito.
I ran a rum company in the early 2000s where I built deep industry relationships from my experiences hiring my team, managing business development, and running a national sales and distribution network.
The idea for ForceBrands can be traced back to the conversations I had in 2006 when I was promoting our brand at the South Beach Food and Wine Festival in Miami. I was making mojitos with my feet in the sand when someone from a champagne company approached me and asked, “I’m looking to hire a Regional Sales Manager; do you know anyone?” It was the question that started it all. A few minutes later, I met someone from a different champagne company who asked me, “I’m interested in changing jobs. Do you know anyone who’s hiring?” And just like that, my professional matchmaking career was born.
It was this simple interaction that cultivated within me a desire to fill a specific need in the market that didn’t exist at the time: high-quality recruiting for the beverage industry. The few recruiting firms that did exist in the space were either traditional agencies with a limited candidate pool or big firms that knew nothing about our specific industry, emerging brands, or entrepreneurial companies. I knew there was a better way to connect great people to great jobs. In 2007, BevForce was launched.
Equal parts expertise and heart.
We set out to build a company that would engage with job seekers and employers in a real way — getting to know their strengths, weaknesses, and goals for the future. From day one, we wanted to collaborate with clients as friends and trusted colleagues in the pursuit of transformational goals. Following the success of BevForce, other forces emerged. We expanded into packaged food with FoodForce. Next, we launched BeautyForce to reflect our increasing presence in beauty, personal care, and wellness. And most recently, we’ve formalized several years of work in cannabis with the official launch of HerbForce.
While the ForceBrands’ portfolio has expanded over the years — creating distinct divisions, each with an intense industry focus — we remain true to our core principles. We approach recruiting through a human lens, recognizing that the connections we’ve established and the relationships we’ve built are the heart of what we do. We’ve always measured our success in clients and candidates who tell us that we’ve changed the trajectory of their lives for the better.
Meet the Team
Executive Recruiter Julia Parsons
Digital Account Manager Samantha McManus
Executive Recruiter Jennifer Smith
Vice President, Brand Marketing & Communications Olivia Rodriguez
Senior Executive Recruiter Billy Bohling
Lead Enterprise Client Strategist Emily Wallace
Executive Recruiter Amanda Cohen
Executive Recruiter Rachel Mayse
Vice President, Operations Hannah Touby
Executive Recruiter Adina Rothfeld
Senior Executive Recruiter Allisyn LaBarca
Design Lead Melissa Barrios
Executive Recruiter Julie Fabricant
Vice President, Digital Strategy Jennifer Fisher
Senior Executive Recruiter Simone Schroeder
Digital Sales Manager, Team Lead Megan Aquirre
Senior Executive Recruiter Rachel Doueck
Director of Sales, Wine & Spirits Eva Scofield
Senior Client Strategist Danielle Weiss
Senior Executive Recruiter Jessica Tully
Client Strategist - Beauty Gary Schneidkraut
Enterprise Client Strategist Lisa Lanza
Executive Recruiter Andrea Turitz
Senior Executive Recruiter Nina Lapenta
Executive Recruiter Alexandra Clarke
Director of Recruiting Jeff Mejia
Digital Client Strategist Melissa Golden
Senior Executive Recruiter Paula Schwartz
Senior Executive Recruiter Mike Sekula
Client Strategist Bruce Brustmeyer
Controller Kevin Kwan
Director, Technology Sienna Suque
Executive Recruiter Eric Rose
Executive Recruiter Rebecca Fenton
Editorial Director Luke LaClair
Digital Client Strategist Kalina O'Donnell
People Process Leader Lauren Nitting
Senior Executive Recruiter Devin Penhall
Director of Client Strategy, Cannabis Connor MacWilliams
Senior Executive Recruiter Jessica Viana
Client Strategist Max Bisantz
Executive Recruiter Brooke Westley
Executive Recruiter Ricardo Alvar
Chief Strategy Officer Karen Meshkov
Client Strategist - Cannabis Daniel Sivertsen
Senior Client Strategist Sean Conner
Co-Founder & Chief Progress Officer Josh Wand
Founder & Motivator in Chief Tina Paresi
Division Director - Supply Chain Operations Dustin Cherry
Senior Client Strategist Anna Johnson
Senior Division Director - East and West Coast Monica Iglesias
Account Receivables Associate/Payroll Specialist Alaina Bavelas
Executive Recruiter Karl Schroeder
Chief Financial Officer Diana Mercer
Senior Client Strategist