We are people for a hire purpose
ForceBrands is the leading specialized recruiting firm for the consumer products industry. Our industry-specific divisions — BevForce, FoodForce, BeautyForce, and HerbForce —help employers connect to world-class talent at all levels.
Josh Wand, Founder & CEO
It all started with a mojito.
I ran a rum company in the early 2000s where I built deep industry relationships from my experiences hiring my team, managing business development, and running a national sales and distribution network.
The idea for ForceBrands can be traced back to the conversations I had in 2006 when I was promoting our brand at the South Beach Food and Wine Festival in Miami. I was making mojitos with my feet in the sand when someone from a champagne company approached me and asked, “I’m looking to hire a Regional Sales Manager; do you know anyone?” It was the question that started it all. A few minutes later, I met someone from a different champagne company who asked me, “I’m interested in changing jobs. Do you know anyone who’s hiring?” And just like that, my professional matchmaking career was born.
It was this simple interaction that cultivated within me a desire to fill a specific need in the market that didn’t exist at the time: high-quality recruiting for the beverage industry. The few recruiting firms that did exist in the space were either traditional agencies with a limited candidate pool or big firms that knew nothing about our specific industry, emerging brands, or entrepreneurial companies. I knew there was a better way to connect great people to great jobs. In 2007, BevForce was launched.
Equal parts expertise and heart.
We set out to build a company that would engage with job seekers and employers in a real way — getting to know their strengths, weaknesses, and goals for the future. From day one, we wanted to collaborate with clients as friends and trusted colleagues in the pursuit of transformational goals. Following the success of BevForce, other forces emerged. We expanded into packaged food with FoodForce. Next, we launched BeautyForce to reflect our increasing presence in beauty, personal care, and wellness. And most recently, we’ve formalized several years of work in cannabis with the official launch of HerbForce.
While the ForceBrands’ portfolio has expanded over the years — creating distinct divisions, each with an intense industry focus — we remain true to our core principles. We approach recruiting through a human lens, recognizing that the connections we’ve established and the relationships we’ve built are the heart of what we do. We’ve always measured our success in clients and candidates who tell us that we’ve changed the trajectory of their lives for the better.
Meet the Team
Vice President, Operations Ricardo Alvar
Chief Strategy Officer Sean Conner
Co-Founder & Chief Progress Officer Karl Schroeder
Chief Financial Officer JP Silvashy
Lead Developer Julie Fabricant
Vice President, Digital Marketing Strategy Alexandra Clarke
Vice President, Recruiting Josh Wand
Founder & Motivator in Chief Andrea Turitz
Senior Executive Recruiter Sarah Tyer
Senior Executive Recruiter Diana Mercer
Senior Client Strategist & Executive Recruiter Sienna Suque
Senior Executive Recruiter Simone Schroeder
Senior Digital Client Strategist, Team Lead Melissa Golden
Senior Executive Recruiter, Team Lead - Cannabis and Strategic Accounts Rebecca Fenton
Editorial Director Danielle Weiss
Senior Executive Recruiter, Team Lead - Food and Beauty Annette Kim
Client Strategist Lauren Nitting
Senior Executive Recruiter Nina Lapenta
Executive Recruiter Anna Johnson
Senior Division Director - East and West Coast Leanne Pelke
Recruiter, Customer Experience Charlie Vella
Recruiter, Customer Experience Alaina Bavelas
Executive Recruiter Patrick Homans
Client Strategist Connor MacWilliams
Division Director - Philadelphia Erin Linfonte
Client Strategist Max Bisantz
Executive Recruiter Luke LaClair
Account Strategist, Client Success Adina Rothfeld
Division Director Eva Scofield
Manager of Client Strategy Tina Paresi
Division Director - Finance and Operations Katelynn Ridge
Executive Assistant Samantha McManus
Senior Executive Recruiter Amanda Cohen
Executive Recruiter Jennifer Fisher
Division Director - West Coast Melissa Barrios
Executive Recruiter Monica Iglesias
Staff Accountant Rachel Doueck
Director of Sales - Spirits, Wine & Beer Jennifer Tierney
Executive Recruiter Paula Schwartz
Senior Executive Recruiter Billy Bohling
Lead Enterprise Client Strategist Brooke Westley
Senior Executive Recruiter Bruce Brustmeyer
Vice President, Finance Jessica Tully
Manager of Client Strategy - Beauty, Health & Wellness Olivia Rodriguez
Senior Executive Recruiter Jeff Mejia
Account Strategist, Digital Emily Wallace
Executive Recruiter Allisyn LaBarca
Design Lead Daniel Sivertsen
Manager of Client Strategy Alexis Gabel
Executive Recruiter Dustin Cherry
Client Strategist Megan Aguirre
Senior Executive Recruiter Gary Schneidkraut
Manager of Client Strategy - Spirits, Wine & Beer Hannah Touby
Senior Executive Recruiter Lisa Lanza