We are people for a hire purpose

ForceBrands is the leading specialized recruiting firm for the consumer products industry. Our industry-specific divisions — BevForce, FoodForce, BeautyForce, and HerbForce —help employers connect to world-class talent at all levels.

Our History

Josh Wand, Founder & CEO

Josh About team

It all started with a mojito.

I ran a rum company in the early 2000s where I built deep industry relationships from my experiences hiring my team, managing business development, and running a national sales and distribution network.

The idea for ForceBrands can be traced back to the conversations I had in 2006 when I was promoting our brand at the South Beach Food and Wine Festival in Miami. I was making mojitos with my feet in the sand when someone from a champagne company approached me and asked, “I’m looking to hire a Regional Sales Manager; do you know anyone?” It was the question that started it all. A few minutes later, I met someone from a different champagne company who asked me, “I’m interested in changing jobs. Do you know anyone who’s hiring?” And just like that, my professional matchmaking career was born.

It was this simple interaction that cultivated within me a desire to fill a specific need in the market that didn’t exist at the time: high-quality recruiting for the beverage industry. The few recruiting firms that did exist in the space were either traditional agencies with a limited candidate pool or big firms that knew nothing about our specific industry, emerging brands, or entrepreneurial companies. I knew there was a better way to connect great people to great jobs. In 2007, BevForce was launched.

Equal parts expertise and heart.

We set out to build a company that would engage with job seekers and employers in a real way — getting to know their strengths, weaknesses, and goals for the future. From day one, we wanted to collaborate with clients as friends and trusted colleagues in the pursuit of transformational goals. Following the success of BevForce, other forces emerged. We expanded into packaged food with FoodForce. Next, we launched BeautyForce to reflect our increasing presence in beauty, personal care, and wellness. And most recently, we’ve formalized several years of work in cannabis with the official launch of HerbForce.

While the ForceBrands’ portfolio has expanded over the years — creating distinct divisions, each with an intense industry focus — we remain true to our core principles. We approach recruiting through a human lens, recognizing that the connections we’ve established and the relationships we’ve built are the heart of what we do. We’ve always measured our success in clients and candidates who tell us that we’ve changed the trajectory of their lives for the better.

Meet the Team

Brooke Westley
Executive Recruiter
Chris Williams
IT Support
Devin Penhall
Senior Client Strategist, Cannabis
Diana Mercer
Client Strategist
Julia Parsons
Digital Account Manager
Karl Schroeder
Chief Financial Officer
Kalina Napierala
HR Manager
Paula Schwartz
Executive Recruiter
Jessica Viana
Client Strategist
Melissa Golden
Executive Recruiter
Connor MacWilliams
Executive Recruiter
Alexandra Clarke
Division Director Sales & Marketing
Eden McFadden
Executive Recruiter
Julie Fabricant
Director of Digital Marketing & Strategy
Anna Johnson
Division Director Sales & Marketing
Olivia Rodriguez
Executive Recruiter
Jennifer Smith
Director of Brand Marketing & Comm.
Simone Schroeder
Digital Account Manager
Ben Ramsey
Vice President, Client Strategy
Ricardo Alvar
Chief Strategy Officer
Annie Waddill
Salesforce Administrator
Lauren Nitting
Executive Recruiter
Josh Wand
Founder and CEO
Mike Sekula
Client Strategist, Cannabis
Sam McManus
Executive Recruiter
Rebecca Fenton
Editorial Manager
Katie Lynch
Events & Partnerships Manager
Adina Rothfeld
Executive Recruiter
Alaina Bavelas
Executive Recruiter
Eva Scofield
Client Strategist
Jennifer Fisher
Executive Recruiter
William Bohling
Lead Client Strategist - Enterprise
Dustin Cherry
Client Strategist
Gary Schneidkraut
Enterprise Client Strategist
Rachel Doueck
Director of Sales - Spirits, Wine, & Beer Division
Lindsay Cachion
Executive Recruiter
Jeff Mejia
Digital Client Strategist
Sean Conner
Chief Progress Officer
Tina Paresi
Division Director, Ops & Finance
Monica Iglesias
Account Receivables Associate
Megan Aquirre
Executive Recruiter
Kevin Kwan
Director of Technology