We are people for a hire purpose

ForceBrands is the leading specialized recruiting firm for the consumer products industry. Our industry-specific divisions — BevForce, FoodForce, BeautyForce, and HerbForce —help employers connect to world-class talent at all levels.

Our History

Josh Wand, Founder & CEO

Josh About team

It all started with a mojito.

I ran a rum company in the early 2000s where I built deep industry relationships from my experiences hiring my team, managing business development, and running a national sales and distribution network.

The idea for ForceBrands can be traced back to the conversations I had in 2006 when I was promoting our brand at the South Beach Food and Wine Festival in Miami. I was making mojitos with my feet in the sand when someone from a champagne company approached me and asked, “I’m looking to hire a Regional Sales Manager; do you know anyone?” It was the question that started it all. A few minutes later, I met someone from a different champagne company who asked me, “I’m interested in changing jobs. Do you know anyone who’s hiring?” And just like that, my professional matchmaking career was born.

It was this simple interaction that cultivated within me a desire to fill a specific need in the market that didn’t exist at the time: high-quality recruiting for the beverage industry. The few recruiting firms that did exist in the space were either traditional agencies with a limited candidate pool or big firms that knew nothing about our specific industry, emerging brands, or entrepreneurial companies. I knew there was a better way to connect great people to great jobs. In 2007, BevForce was launched.

Equal parts expertise and heart.

We set out to build a company that would engage with job seekers and employers in a real way — getting to know their strengths, weaknesses, and goals for the future. From day one, we wanted to collaborate with clients as friends and trusted colleagues in the pursuit of transformational goals. Following the success of BevForce, other forces emerged. We expanded into packaged food with FoodForce. Next, we launched BeautyForce to reflect our increasing presence in beauty, personal care, and wellness. And most recently, we’ve formalized several years of work in cannabis with the official launch of HerbForce.

While the ForceBrands’ portfolio has expanded over the years — creating distinct divisions, each with an intense industry focus — we remain true to our core principles. We approach recruiting through a human lens, recognizing that the connections we’ve established and the relationships we’ve built are the heart of what we do. We’ve always measured our success in clients and candidates who tell us that we’ve changed the trajectory of their lives for the better.

Meet the Team

Rachel Mayse
Vice President, Operations
Julie Fabricant
Vice President, Digital Marketing Strategy
Ricardo Alvar
Chief Strategy Officer
Karl Schroeder
Chief Financial Officer
Alexandra Clarke
Vice President, Recruiting
Josh Wand
Founder & Motivator in Chief
JP Silvashy
Lead Developer
Sean Conner
Co-Founder & Chief Progress Officer
Rebecca Fenton
Editorial Director
Patrick Homans
Client Strategist
Simone Schroeder
Senior Digital Client Strategist, Team Lead
Adina Rothfeld
Division Director
Brooke Westley
Senior Executive Recruiter
Connor MacWilliams
Division Director - Philadelphia
Paula Schwartz
Senior Executive Recruiter
Diana Mercer
Senior Client Strategist & Executive Recruiter
Jeff Mejia
Account Strategist, Digital
Alexis Gabel
Executive Recruiter
Melissa Golden
Senior Executive Recruiter, Team Lead - Cannabis and Strategic Accounts
Melissa Barrios
Executive Recruiter
Devin Penhall
Director of Client Strategy
Jennifer Fisher
Division Director - West Coast
Danielle Weiss
Senior Executive Recruiter, Team Lead - Food and Beauty
Allisyn LaBarca
Design Lead
Charlie Vella
Recruiter, Customer Experience
Rachel Doueck
Director of Sales - Spirits, Wine & Beer
Alaina Bavelas
Executive Recruiter
Sienna Suque
Senior Executive Recruiter
Anna Johnson
Senior Division Director - East and West Coast
Lauren Nitting
Senior Executive Recruiter
Jacob Jaeger
Executive Recruiter
Bruce Brustmeyer
Vice President, Finance
Sarah Tyer
Senior Executive Recruiter
Max Bisantz
Executive Recruiter
Olivia Rodriguez
Senior Executive Recruiter
Monica Iglesias
Staff Accountant
Megan Aquirre
Senior Executive Recruiter
Eva Scofield
Manager of Client Strategy
Tina Paresi
Division Director - Finance and Operations
Luke LaClair
Account Strategist, Client Success
Nina Lapenta
Executive Recruiter
Erin Linfonte
Account Strategist
Katelynn Ridge
Executive Assistant
Dustin Cherry
Client Strategist
Amanda Cohen
Executive Recruiter
Leanne Pelke
Recruiter, Customer Experience
Annette Kim
Client Strategist
Daniel Sivertsen
Manager of Client Strategy
Samantha McManus
Senior Executive Recruiter
Lisa Lanza
Executive Recruiter
Jessica Tully
Client Strategist - Beauty, Health & Wellness
Emily Wallace
Executive Recruiter
Andrea Turitz
Senior Executive Recruiter
Hannah Touby
Senior Executive Recruiter
Gary Schneidkraut
Manager of Client Strategy - Spirits, Wine & Beer
Billy Bohling
Lead Enterprise Client Strategist
Jennifer Tierney
Executive Recruiter