From Hangovers to Hemp: Navigating the Shifting Beverage Landscape

Eric Rosen, our cannabis talent strategy expert shares his thoughts on the changes occurring in the beverage and cannabis market, having helped multiple companies rebuild their teams to capitalize on these new opportunities. Change is the only constant—and nowhere is this more evident than in the evolving world of adult beverages. In recent years, traditional alcohol consumption has taken a notable downturn, while cannabis and hemp-derived THC products have surged into the mainstream. This shift isn’t just a fleeting trend; it signals a broader movement toward healthier, more mindful consumption choices. A Steady Decline in Alcohol Consumption Over the past several […]

  • ForceBrands
  • April 2, 2025
  • ForceBrands

What Is the Consumer Economy?

As businesses strive to meet evolving market demands, understanding the consumer economy becomes crucial for strategic planning, hiring, and growth.

  • ForceBrands
  • July 8, 2024
  • Rebecca Fryer
hand on laptop with pen

How to Write a Standout Job Posting On the ForceBrands Job Board

Searching for a new job often begins online. In fact, the majority of job searches — 80 percent of them —were conducted online in 2022, according to Zippia. For employers, this means that special attention must be paid to job postings as they’re often the first touchpoints candidates experience during the online hiring process. Creating a compelling job listing that attracts qualified candidates and encourages them to apply takes more than writing a thoughtfully crafted job description. We asked ForceBrands’ Client Success Manager Justin Sligh for tips on how to maximize the job board experience. What should employers be most […]

  • ForceBrands
  • November 13, 2023
  • Rebecca Fryer

ForceBrands Releases 2024 Salary Reports for Consumer Brands

ForceBrands has released its 2024 Salary Reports for the following industries: beer, wine, and spirits; beauty and wellness; cannabis; and food and non-alc beverage. The reports offer salary data across marketing, operations, sales, finance, and human resources.  This salary report includes salary, benefits, and bonus ranges for our most common placements within consumer brands; insights from our industry practice leaders; in-demand titles or areas of growth in 2024; and roles that saw the highest growth in the last three years. Key findings, trends, and insights from the report include: • “I am picking up some notable trends from the frontlines […]

  • ForceBrands
  • November 7, 2023
  • Rebecca Fryer
creator desk

A Conversation with M88’s Talent Powerhouse Stephanie Piza

Stephanie Piza is nothing short of a powerhouse when it comes to talent and the creator space. The talent and management executive — who now works as Head of Emerging and Interactive Media for representation firm M88 — launched UNCMMN, a female-founded management firm focused on diverse talent and a holistic approach to management.  About four years after launching her firm, Piza decided to merge with M88, a representation firm that also focuses on amplifying diverse voices and storytelling. Naturally, we were eager to sit down with the talent expert and chat about the industry and where it’s headed. Here’s […]

SKU

Watch SKU’s Fall 2023 Showcase Pitch Event

SKU, the nation’s leading consumer product accelerator, will host its Showcase Pitch event on November 14 from 4:30-8 p.m. CT in Austin, Texas for the eight brands participating in SKU’s Pet Care and Women & BIPOC Tracks. RSVP here to watch the event. The two cohorts feature brands that make some of the most innovative products we’ve seen — from an at-home pet diagnostic test to treats that relieve the symptoms of menstruation and menopause. “We are excited for the CPG community to see these exciting brands, who all bring something unique to their categories, whether it be delicious seedy crackers […]

  • Food
  • October 30, 2023
  • Rebecca Fryer
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