The Role
We are seeking a dynamic and experienced Social Media Manager to join our growing team. As a key member of our Marketing department, you will play a pivotal role in shaping and executing our client’s social media strategies across various platforms. If you're passionate about creating engaging content, driving brand awareness, and have a proven track record of social media growth, we want to hear from you.
Responsibilities
- Develop and implement a comprehensive social media strategy for client’s and L.A. Libations brand owned platforms, ensuring alignment with brand objectives and target audience.
- Ideate, create and curate compelling, on-brand content that resonates with our client’s audience. This includes visuals, graphics, vidoes, and captions.
- Design eye-catching grids and feeds to increase reach and engagement
- Oversee and grow pool of external content creators to support brand’s social media content creation
- Plan and execute social media campaigns and collaborations to promote client products and brand iniativies.
- Ensure marketing and content calendar are updated and reflect posting schedule
- Oversee day-to-day client social activities on Instagram, Facebook, and TikTok including content scheduling and performance tracking
- Implement strategies to grow our client’s social media communities, increasing followers and engagement
- Collaborate cross-functionally with brand, creative, digital, influencer, and all LAV teams.
- Ensure seamless execution of social media campaigns for all clients.
- Utilize analytics tools to track and analyze the performance of clients social media campaigns.
- Provide regular reports with insights and recommendations for improvement to all clients.
- Stay informed about social media trends, algorithm changes, and emerging platforms to ensure LAV’s clients remains at the forefront of digital marketing.
- Pitch new clients and manage social team P&L to meet department financial and growth goals
Who You Are
- Social media obsessed
- A lover of creating unique, attention-grabbing content
- A creative who loves to see ideas come to life
- An individual who enjoys social media’s benefits and knows how to use platforms with ease
- You are results-oriented, self-directed, inquisitive and entrepreneurially minded
- Someone who is comfortable with taking initiative and able to spot opportunities
- Extremely organized with acute attention to detail while prioritizing tasks amongst tight time pressures
- Trustworthy, credible and a joy to be around; high level of integrity and excellent sense of judgment
Qualifications
- Bachelor’s degree
- Preferably 2-3 years of social media experience at a CPG/beverage brand or full-service advertising, marketing, or entertainment agency
- 2-3 years of experience in social media and digital marketing
- Experience with variety of social media platforms and expertise on Instagram and Tik Tok
- Experience growing social media followings and raising content engagement
- Experience with video and photo editing
- Knowledge of editing softwares such as Splice
- Experience in managing cross-functional teams within an agency
- Ability to manage multiple tasks on multiple projects at the same time
- Strong interpersonal and communication skills
- Ability to self-start and adjust quickly when needed
- Excellent creative, organizational, verbal and written communication skills
- Proficient in MS Office
This is a hybrid role and our office is in El Segundo, CA.
Salary is determined through interviews and a review of candidate experience, knowledge, skills, abilities, equity with other team members, and alignment with market data. In addition to salary LA. Libations offers a comprehensive benefits program.