ABOUT SAVANNAH BEE
Savannah Bee’s mission is to provide pure, healthy honey and hive inspired health and beauty products while educating people about the wonders of the honeybee and preserving the art of beekeeping. SBC’s vision is to expand its brand through its own retail stores, independent retailers, and chains worldwide.
Staying true to Savannah Bee’s mission, Ted Dennard, Owner and President, is using his expanded reach to educate more people about the wonder of the honeybee. In 2013, he founded the Bee Cause Project to stimulate curiosity in young people about the importance of honeybees in our lives and the need to understand and embrace them and to care about their well-being through the installation of bee hives in 1,000 schools. Ted’s lifelong passion for honeybees is seen in his company, the specialty honey, and the luxurious, beehive-based body care products he distributes. Today, Savannah Bee Company is working to maintain quality and improve systems while expanding the company’s reach.
Savannah Bee Began in 2002 with Ted hand bottling honey and selling it to local friends and retailers. Since then, Ted has established Savannah Bee as the premier brand for high end honey and honey related products. We have made a great impact on the world, learned a ton about business (both good and bad) and had fun while doing it. We have recently seen growth that has required us to expand infrastructure, software and personnel and we are currently poised and excited for the next wave of growth.
GENERAL DESCRIPTION
We’re seeking a seasoned VP of Sales with multi-channel experience scaling mid-size to large CPG brands. You will thrive in a fast paced, entrepreneurial culture driving exponential growth. Reporting directly to the President, this critical role requires a strategic leader with a proven track record for accelerating revenue and building profitable sales.
The brands you’ve built realized increased household penetration, geographic expansion, new strategic partnerships with current and new customers. As the VP of Sales, you will play an instrumental role in achieving ambitious revenue objectives and leveraging your best-in-class expertise to deliver results. You are well-connected in the industry and have a deep understanding of the route-to-market landscape. This role is ideal for a high-achieving sales strategist who can holistically assess the current state of our sales operations and act as a trusted partner to our Executive Team. Culture alignment is critical – our core mission drives our trajectory, and we seek a leader who shares this passion and commitment.
RESPONSIBILITIES:
- Develop and execute strategic sales plans, KPIs, forecasts, initiatives, optimize trade spending, market expansion, and long-term profitability
- Lead, mentor, and manage a high-performing sales team, providing guidance, motivation, and professional development
- Drive accountability and performance management for the sales team- high performing team
- Develop and execute strategic sales plans, initiatives, and programs for both National and Regional customers
- Establish and nurture strong relationships with existing customers while proactively identifying and pursuing new business opportunities to expand market share and increase sales revenue
- Data management- sales, market trends and competitive landscape to identify opportunities for business expansion and improvement
- Lead and manage ongoing promotional strategy in line with company policies and strategies
- Oversee the management of broker relationships
- Identify and grow white space opportunities
- Provide product development or enhancement requirements needed to drive into new channels
- Collaborate closely with cross functional teams to align sales efforts with overall business objectives: finance, operations, merchandising, marketing, product development, and finance
Required Skills/Experience:
- 10-15 years’ experience leading/building sales team in CPG channels for multiple brands/segments
- Strong business acumen, understanding the importance of bottom-line impacts of top line growth and trade spend
- Multi channels- grocery, natural, club, mass, off price, gift, specialty
- Effective and flexible excellent interpersonal communication skills
- Leading and building teams, inspiring action, execution excellence and accountability
- Lead and execute go to market strategies
- History of building or rebuilding a rapidly scaling emerging or challenger brand
- CRM management and tracking
- Forecasting and budgeting
- Manage distributors both nationally and regionally
- Ability to do what it takes to drive performance and achieve annual growth goals
- Ability to manage multiple projects and work to tight deadlines
- Proven success working in a fast-paced, high-growth environment
- Ability to think outside the box and identify and act on opportunities
- Ability to find creative business-oriented solutions to problems
- Shrewd negotiator
- Willingness and ability to travel often
- Passion for the brand and mission
- Executive Management reporting structure
- Based out of or near Savannah, GA
Savannah Bee Company is committed to fostering an inclusive and diverse workplace where all individuals are valued and respected. Please note that pre-employment background checks are conducted. We welcome applications from all qualified candidates who meet the minimum requirements for this position.