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MAJOR DUTIES AND RESPONSIBILITIES
Brand Development & Sales Support
- Assisting distributor relationship building with on-premise to open accounts to secure increased visibility and menu features, ensuring brand equity is built in addition to case volume.
- Support sales team to gain listings and/or programs by providing rum and brand expertise for both the on-premise and off-premise.
- Collaborate with the Spirits team to identify opportunities for our portfolio - brands to partner with, develop programs, and activate brands.
- Partner with BDM to help drive top-of-mind awareness among distributor teams for El Dorado and Diamond Reserve assisting with GSMs, market activity planning, and recapping.
Rum Education
- Provide formal and informal rum education and training for the distributor sales team, trade, and consumers.
- Be the brand’s “product expert”, and promote and educate the distributor sales team about our products using superior brand and category knowledge.
- Partner with the brand team to ideate and develop marketing collateral, as requested by the brand team
Events
- Support BDM at consumer events when requested.
- Attend all key trade events and customer activations (within budget) to ensure alignment to strategy, garner learnings, and recommend opportunities for national programming.
- Leverage brand and trade-sponsored events by leading and owning on-premise placement strategy, program development, and in-market amplification
Market Intelligence & Reporting
- Provide weekly activity reports to BDM.
- Provide monthly market intelligence report to BDM, highlighting best practices and ideas as leverage for our brands.
- Manage expenses to budget allocation for support and events.
WORKING CONDITIONS
Must be prepared to work in the field 75% of the time.
INDEPENDENCE
Mainly independent work, with weekly scheduled calls with the Business Development Manager to review reports of the previous weeks and the upcoming week’s schedule, accounts visited and strategize for follow-ups or next steps.
WORK RELATIONS
Works closely with the Distribution partner of El Dorado and Diamond Reserve Rums, to assist in strategizing for brand market growth and support.
QUALIFICATIONS, SKILLS, AND ATTRIBUTES required to perform the duties of the post.
Preferred experience in the food and beverage industry, on-premise work for 2-4 years. Non-bilingual applicants need not apply.
SKILLS AND ABILITIES
· Able to communicate efficiently about brand education in front of small to large-sized groups of people.
· Comfortable discussing pricing and promotional offers
· Flexible working hours: job requires evening and nighttime hours
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