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The Sales Representative is responsible for effectively representing Hood River Distillers, Inc. and achieving sales objectives within the assigned territory.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Sales Expectations
- Execute established KPI programs involving, but not limited to, volume, distribution, displays, shelf management, merchandising and features that align with company sales targets.
- Present the entire portfolio and current programs to generate maximum dollar and case sales.
- Utilize in-depth knowledge of the features and benefits of HRD products and programs, making comparisons to competition and the market environment to enhance sales.
- Obtain appropriate distribution and share of business within all off and on-premise accounts.
Territory Planning
- Plan, organize, and control the execution of HRD sales and consumer marketing plans to on and off-premise customers.
- Know and analyze the HRD portfolio, accounts, and competitive conditions within the assigned territory.
- Follow an identified, efficient route pattern to ensure assigned accounts are serviced.
- Identify opportunity accounts and conduct sales presentations to create incremental sales.
- Execute measurable sales and merchandising objectives for the territory and key accounts.
- Prepare professional sales presentations tailored to customer needs.
- Work within an assigned budget.
Selling
Cover the Central Oregon Territory with targeted accounts across Bend, Redmond, Prineville, Madras, and other cities. Territory also includes quarterly trips to key Southern Oregon cities such as Medford, Ashland, Grants Pass, and Klamath Falls. The route and time spent in each area is subject to change as the market evolves.
- Know the features and benefits of supplier products and programs compared to competition.
- Execute sales efforts to gain new distribution, displays, features, and on-premise promotions.
- Develop positive customer relationships in both on and off-premise sectors.
- Present the complete portfolio and current programs to generate maximum sales volume.
- Adhere to all federal, state, and local laws and regulations governing the sale of alcoholic beverages.
Merchandising
- Gain and build displays and other promotional support in accounts.
- Achieve effective presentation of HRD brands to the consumer in accounts.
- Utilize, install, and maintain clean, current point-of-sale material in high visibility locations.
- Educate consumers on HRD history, quality products, and programs.
Servicing
- Make complete sales calls to every on and off-premise account.
- Follow up on prior commitments for service and support.
- Facilitate the customer’s efforts to effectively buy HRD products.
- Ensure pricing accuracy.
- Call on accounts with a frequency appropriate to their HRD volume and sales opportunity.
Communication
- Serve as an information resource for HRD and a conduit between the field and management.
- Communicate information and recommendations to sales manager.
- Provide management with specific, current information on market problems, opportunities, and results.
- Submit required reports promptly and accurately.
- Maintain well-organized inventories of sales tools and merchandising materials.
- Follow HRD policies and procedures.
Marketing Events and Promotions
- Function as the liaison between the marketing team and the field.
- Assist in the communication process to ensure promotion success and targeted results.
- Assist the marketing team at sponsored events in your territory by samplings/selling bottles at our designated booth.
COMPANY RESPONSIBILITIES
- Support HRD’s mission, vision, and core values
- Contribute to and support the strategic plan, annual priorities, and HRD initiatives
- Contribute to a positive HRD culture based on mutual respect, cooperation, support, and openness to many perspectives
- Maintain confidentiality
- Adhere to Hood River Distillers Employee handbook policies, company standards and procedures
QUALIFICATIONS
- Four-year college degree preferred or equivalent outside sales/restaurant management experience.
- Strong computer skills, familiarity with Windows and Microsoft Office. VIP knowledge and/or CRM experience is a plus.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, budgets, and government regulations.
- Ability to write routine reports and correspondence, and to speak effectively before groups of customers or employees.
- Ability to calculate figures and amounts such as discounts, proportions, and percentages, and to apply concepts to practical applications.
- Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form, to deal with problems involving a few concrete variables in standardized situations.
- A current driver’s license is required and a minimum personal liability insurance must be maintained. A vehicle is required to perform job functions.
LICENSING
- This position requires a valid driver’s license to be maintained. Review and monitoring of violations will be conducted to ensure safety and job effectiveness.
- Must possess or have the ability to obtain an Alcohol Seller-Server permit from your state.
TRAVEL
- Day and overnight travel required. Expected quarterly overnight travel to key Southern Oregon areas, in addition to daily travel in Central Oregon, supported by T&E budget. The route and time spent in each area is subject to change as the market evolves.
LOCATION - HOURS
Must reside in or near the city of Bend. This is a full-time position.
Must reside in or near the city of Bend. This is a full-time position.
