Barton & Guestier USA (B&G USA) was founded in 20I0, in Miami, Florida and is charged with acting as the exclusive US importer and distributor for its Parent Company's portfolio of wines, namely wine brands falling under Barton & Guestier, Patriarche and Listel wine houses. B&G USA is a wholly owned subsidiary of Barton & Guestier France (B&G France), a French owned company part of the Castel Group. B&G USA itself owns BGPL USA the subsidiary company that manages the U.S. Department of Treasury Alcohol Importer permit which allows the import and distribution of the wines produced by its Parent Companies. The core mission of the company is to continue to build the 3 prestigious French wine houses of the group through expansion of distribution, strengthening of distributor relationships and a focus on well executed marketing plans.

 

BGPL USA is seeking a Director of National Accounts – Off Premise to lead the development and execution of strategic sales initiatives for our wine brands (Veuve du Vernay, Barton & Guestier, Patriarche, and Listel) in national off-premise accounts across the U.S. This role will be responsible for driving new business opportunities, increasing depletions, expanding distribution, and ensuring strong brand visibility across major national retail chains.

Additionally, this role includes direct management of the Business Development Assistant (BDA) – National/Regional Accounts Off-Premise, who will support in administrative functions, data analysis, and coordination with key distributors and retail partners. 

The ideal candidate will have a proven track record in national account management, deep knowledge of the wine industry, and the ability to collaborate effectively with internal teams, distributors, and retail partners.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

o   Secure new listings and implement distribution in national off-premise accounts.

o   Grow sales volumes and depletions of existing listings across national chains.

o   Collaborate with the CEO, and VP of Sales, to direct and implement sales and marketing plans, including pricing strategies.

o   Ensure alignment of national account strategy with regional sales teams and distributors.

o   Build and maintain strong relationships with key retail buyers, category managers, and distributor representatives.

o   Work closely with distributor national account teams to enhance BGPL USA’s penetration in key off-premise chains.

o   Conduct regular sales calls and surveys at major retailers, both independently and with distributor sales representatives.

o   Partner with the marketing team to develop promotions that increase brand visibility and velocity.

o   Execute brand activations, consumer-facing events, and key sales presentations.

o   Protect and enhance brand positioning within national retail accounts.

o   Manage pricing, margin control, and volume performance to achieve company objectives.

o   Oversee depletion allowance, incentive programs, and chargebacks in coordination with regional directors and finance teams.

o   Provide regular reports on sales performance, key account activities, and competitive insights.

o   Directly manage and mentor the Business Development Assistant (BDA) – National/Regional Accounts Off-Premise.

o   Ensure the BDA supports submission processes, market research, distributor coordination, and program execution.

o   Train and develop the BDA to enhance their expertise in account management and sales strategy.

o   Educate and train distributor sales personnel on BGPL USA’s product portfolio and sales strategies.

o   Lead and collaborate with regional sales teams to ensure execution excellence.

o   Represent BGPL USA at key industry events, trade shows, and general sales meetings.

o   Attend internal strategy meetings and contribute to overall company growth initiatives.

o   Ensure accurate reporting and alignment with company goals and compliance guidelines.