SUMMARY
The Content Designer is a member of the Mahou USA Content Marketing team, which focuses on campaign development and adaptation, branding and package design, and Trade Marketing asset creation across the portfolio of Mahou USA’s brands. This includes ideating, mood boarding, concepting, and execution which may include graphic design, digital and photo manipulation, animation/3-D and photoshoots/photography. This role will take direction from written or verbal briefs, or visual sketching to translate them into design concepts and design layouts, and they will work closely with all positions in Marketing to develop highly engaging creative content that helps build our consumer awareness, entice purchase, and promote consumer loyalty to our brands.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Includes the following. Other duties may be assigned.
Plan, organize and execute projects; assists in developing graphics and photography, presentations, internet/intranet websites, marketing campaigns, and educational training.
Delivers and presents concepts and designs to Sr. Content Manager, Content Marketing Director, Marketing Director and CMO.
Assists in the production of a variety of assets including but not limited to, print and digital media, sell sheets, posters, vehicle wraps, sponsorships and event support, point of sale and promotional items, merchandise, photography, and other forms of visual communication.
Understanding of file preparation/finalizing artwork for print and digital applications.
Understands die lines/print layouts and printing processes.
Excellent grasp of current design trends and animation principles is a plus.
Works with Sr. Content Manager to ensure design consistency across all platforms. Collaborates on design concepts. Ensures design work is applicable in digital and print mediums.
Assists with the conceptual thinking, development and execution of creative campaigns across all marketing mediums; has potential to lead or perform this function independently as needed.
Works with both text and images. Image manipulation, photo re-touching, 3D renderings/animation.
Assists in developing collateral to educate sales team on brand standards and beer release specifications.
Able to manage multiple projects and tight deadlines in a fast-paced environment.
Responsible for special projects as assigned by Sr. Content Manager/Content Marketing Director. Consistently produces opportunities for continuous improvement.
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree in Art and Design with an emphasis Graphic Design, Graphic Arts, or a related area.
- Experienced with GRAPHICS 2+ years, Adobe CC Suite, Adobe Photoshop, Illustrator, InDesign, After Effects, Blender is a plus.
- Traditional or digital painting, illustration is a plus.
- One to three years related marketing experience preferred, alcohol/beverage industry experience a plus.
- Demonstrates ability to translate business strategy and objectives into design concepts.
- Ability to thrive in a complex, fast-paced environment and adaptable to change.
- Demonstrates ability in taking initiative to seek out opportunities and solve problems.
- Strong organizational skills with the ability to prioritize multiple projects.
- Positive attitude and infectious personal drive that energizes others.
- A valued team player that is a role model for collaboration.
- Conducts oneself professionally. Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments; able to discuss creative feedback professionally.
- Demonstrates the ability to balance multiple activities at once while making appropriate progress against them all.
- Communicates clearly and succinctly; makes complex issues easy to understand.
- Consistently achieves desired outcomes on time and with a minimum of avoidable errors.
- Strong verbal and written communication skills; effectively communicate with Marketing, cross departmentally and externally.
- Knowledge of JavaScript is a plus.
- Experienced in Microsoft Office suite.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.
Compensation & Benefits:
- Salary: $50,000-$60,000
- Health, dental, vision, and other coverage for all employees starts date of hire.
- 401(k) matching
- Generous food and beer perks
- Paid sick time, volunteer time, and floating holidays
- Employee Assistance Program
- Paid sabbaticals with tenure
- Paid parental leave for all employees