BevForce
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BeautyForce
HerbForce
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TITLE: Director of Sales, West
ABOUT US: Belgian Boys is a rapidly growing, innovative food company committed to bringing joy to every bite with our European-inspired breakfast treats. We are on a mission to sweeten up lives, and we’re looking for a passionate Director of Sales, West to join our team and help us spread happiness far and wide! For more information, visit www.belgianboys.com and apply at talent@belgianboys.com.
JOB DESCRIPTION: Belgian Boys is seeking a dynamic and results-driven Director of Sales, West to lead our sales efforts and drive growth across key retailers in the Western United States. The ideal candidate is a strategic thinker with a proven track record in sales leadership, excelling in internal collaboration and building strong relationships with key retail partners. With strong analytical skills and the ability to make data-driven decisions, this role will spearhead initiatives to expand our market presence and elevate our brand. This position is pivotal in shaping our sales strategy, nurturing customer relationships, and achieving ambitious revenue goals.
RESPONSIBILITIES:
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Sales Strategy and Execution
- Lead and implement the retail sales strategy for the West regional accounts.
- Build and execute distribution targets, promotion plans, and sales presentations, leveraging data to drive growth.
- Manage customer sales forecasts, profitability, and trade spend while ensuring alignment with overall company strategy.
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Customer and Relationship Management
- Develop and maintain strong relationships with West grocery customers, brokers, and distributors.
- Oversee distributor relationships and inventory management, including promotional plans and SKU performance.
- Communicate effectively with internal teams and external partners, ensuring timely and accurate updates.
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Broker Management
- Oversee and manage broker relationships, ensuring alignment with company objectives.
- Monitor and evaluate broker performance against established KPIs, driving accountability and ensuring successful execution of sales strategies across all channels
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New Business Development
- Identify and pursue new business opportunities to drive growth and expand the client base.
- Develop and implement strategies that open new markets and channels, contributing to the overall growth objectives of Belgian Boys.
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Operations and Cross-Functional Collaboration
- Prepare and track sales forecasts, ensuring alignment with budget and customer requirements.
- Collaborate with marketing, product development, and finance to align sales efforts with company initiatives and maintain brand integrity.
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Financial Management
- Manage monthly budget reconciliation, trade budgets, and cost negotiations at the retailer level.
- Conduct ROI analysis to ensure the financial viability of sales initiatives and campaigns.
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Market Engagement
- Attend trade shows and conduct market visits to build relationships and represent Belgian Boys.
SKILLS:
- Effectively manages multiple projects, with strong business acumen and attention to detail.
- Proficient in data analysis, strategic planning, and fact-based selling to drive category and brand performance.
- Solid understanding of trade math and financial management.
- Thrives in a fast-paced, dynamic environment, with the ability to bring structure to ambiguity and adapt to evolving strategies.
- A proactive self-starter who identifies and solves problems efficiently.
- Demonstrates resilience under pressure, maintaining a positive attitude and motivation in a startup environment.
- Strong verbal and written communication skills, capable of engaging diverse audiences, including senior management.
- Builds and maintains relationships with stakeholders, fostering collaboration and transparency.
- Engages actively in market activities, including customer meetings and trade shows, while taking ownership of performance and outcomes.
- Passionate about consumer trends and delivering fun, innovative solutions in the Refrigerated Breakfast category.
QUALIFICATIONS:
- Bachelor’s Degree Required
- 7+ years of CPG experience (small and large size companies), with an emphasis on Sales, Category Management and Insights, Trade Planning and/or Revenue Growth Management
- Retailer-facing experience required
- Well versed in syndicated/POS data skills in Nielsen, SPINS, Numerator, 84.51, Shopper 360 and other syndicated and retailer portal data sources
- Expert in Microsoft Excel and PowerPoint, with excellent presentation skills
- Ability to combine art and science into compelling storytelling
- Ability to build strong relationships and influence decision-making externally and internally across cross-functional teams.
- Growth mindset, always curious, and willing to teach others through empathetic leadership
WHAT WE OFFER: Not only a way to grow in your professional development but joining our culture and the way we support our team.
- Act like Owners: We don’t think as employees or employers but as a unified team of owners. We lead by example and don’t wait to be told what to do. This is why we all own equity in the company.
- Build Tenaciously & Together: We are friends who create a bond of trust and we support flexible work in order to maximize. We work hard- and play hard. And we get a lot done! You will love working here. We have the best team in the world – talk to anyone for reference.
- Cultivate Joy: We always find a reason to celebrate, and we are passionate about having fun. We believe joy is contagious, and we choose to actively cultivate it instead of waiting for it. Don’t be surprised if we send you flowers, celebrate your life moments like a wedding shower, baby shower, or a birthday song. Plus of course we offer unlimited treats!
- Develop Ourselves Self development is essential to sparking inspiration, cultivating curiosity and living a well-balanced life. We offer a yearly budget and multiple opportunities throughout the year to work on development.
- Execute with Enthusiasm We work with a sense of urgency, and with optimism that we will succeed. Clear goals and expectations empower everyone to be accountable for results that matter. And we compensate by supporting our teams in all of our benefits.
- An extensive health care plan.
- A contribution to your 401k pension plan.
