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Swarm Hive On-Premise Key Account Representative New Jersey
Company Overview:
Hive, Inc. of Toronto Canada is a beverage alcohol sales and marketing agency. It is a 3rd party representative of Brown-Forman Corporation in multiple US markets, including NJ.
Brown-Forman Corporation is an independent, publicly traded producer and marketer of premium spirits, wines, and other adult beverages, including the Jack Daniel’s Tennessee Whiskey Family of Brands, Woodford Reserve, Old Forester Bourbon, Herradura and el Jimador Tequilas, Korbel California Champagne and Chambord Liqueur. For more information about Brown-Forman and our brands, please visit our website at www.brown-forman.com.
Hive Swarm, as the company is known in NJ, is a Merchandising Training and Development program dedicated to enhancing diversity and inclusion in the field. The candidates selected for these positions will represent the Brown-Forman portfolio, and will cover a territory in Northern, Central or Southern New Jersey.
Company Benefits:
The Hive Swarm program offers an excellent compensation package including bonus potential and company provided vehicle, as well as benefits including, medical, paid time off and holidays. This is a very exciting opportunity to represent some of the finest consumer brands in the world.
Reporting Relationships:
Reports to: The Hive Swarm Team Manager
Partners with: Local Brown-Forman Team
Scope:
Responsible for the execution of Brown-Forman brands’ merchandising standards within New Jersey for the On-Premise Bar/Restaurant environment. Champion, implement and execute Brown-Forman standards and merchandising/selling techniques in assigned accounts.
Candidates for the Account Representative role will begin their time in this program in a specific On-Premise channel. They will, however, experience working on both On & Off-Premise channels through their tenure in this program.
Responsibilities:
Selling/Merchandising (80%)
- Maintain a territory of 50 Key On -Premise accounts providing call frequency based on Brown-Forman account value, and building a solid, value added relationship for both Brown-Forman and retailer.
- Maintain and monitor Key account progress by providing product placement, promotion development, POS placement, and tracking feature pricing via Salesforce application.
- Achieve all assigned monthly targets. This will be tracked by the Salesforce application and will be completed at each account visit
- On-Premise objectives include but are not limited to: building brand presence in key accounts (back bar placements, POS utilization such as rail/bar mats & brand visibility), booking promotional activity to support new points of distribution and menu placements
- Using Salesforce to maintain and track a weekly schedule of key account visits. This schedule should be complete on how many times the account was visited, what was done in the account, and the time spent in the account. This is due every week.
- Call on all accounts in assigned territory a minimum of 2 times per month
- Present at least seven fact-based sales presentations per week to retailers to secure and promote menus, features and back bar placement in the On-Premise that meets Brown Forman brand standards.
- Conduct a business review with all key accounts at least 2 times per year.
- Support and execute frequent Brand Driven special events and promotions throughout NJ.
Administration/Reporting (10%)
- Maintain an efficient route plan for assigned accounts which will dictate key account contacts and call frequency. This should be updated at least once every four months.
- Maintain account call cards to track Brown-Forman brand status compared to the competitive set based on menu placements, distribution and features in the On-Premise. This should be completed twice per year.
- Maintain expense reports and turn them in monthly.
- Record daily accomplishments via Salesforce call-cards and qualitative expectations based on NJ local priorities, monthly national brand programs and objectives to be recapped at via end of month email to Brown-Forman stakeholders
- Provide any insight and discuss any needs to help drive Brown-Forman brands at weekly office meetings.
- Provide a monthly “Best Practice” as part of the Hive Swarm Buzz newsletter
- Submit completed menu placements/features via Swarm Hive Chatter page at least 3 times per week.
Training (10%)
- Build an understanding of Brown-Forman brands, Brown-Forman way of selling and principles of merchandising, as well as an understanding of the competition.
- Gain an understanding of Brown-Forman monthly national brand objectives and NJ local priorities.
- Gain a comprehensive understanding of the landscape and mechanics within the beverage alcohol industry.
Required Experience:
- Bachelor’s Degree preferred
- Excellent interpersonal skills, oral and written communication skills.
- PC proficient in Word, Excel and PowerPoint.
- Strong interpersonal skills, demonstrated ability to develop and maintain effective working relationships, take direction and work as a member of a team.
- Excellent strategic and tactical skills; demonstrated ability to implement and adapt national programs to the field.
- Must have a valid state motor vehicle driver’s license, clean driving record, and the ability to lift 60 pounds on a regular basis.
- Must be willing to work occasional nights & weekends to support activities in the market.
- Must live in New Jersey or be willing to relocate to be considered for this position.
Preferred Experience:
- Bachelor’s Degree in sales or marketing with an emphasis on the beverage industry.
- 1-3 years in sales within the beverage industry.
Compensation Package:
- Up to 15% of base salary per tertile bonus potential
- Additional opportunities throughout the year to earn incentive dollars provided by Brown Forman brands!
- Company Car - Tolls, Repairs, Fuel, Insurance are paid by The Hive
- Monthly Internet Stipend & Monthly Cell Phone Stipend Included
BF & Hive are committed to the principles of diversity, inclusion, and equal opportunity for all qualified candidates and employees. We are an Equal Opportunity/Affirmative Action employer. Qualified individuals from all communities and backgrounds are encouraged to apply, and all qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, gender identity, veteran status, marital status, or any other characteristic protected by law
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