BevForce
FoodForce
BeautyForce
HerbForce
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St. Dalfour is a renowned producer of premium fruit preserves and fine foods, committed to delivering natural and high-quality products to our customers. We are seeking a dynamic and experienced Brand Manager to lead our brand strategy and drive growth in the consumer goods sector.
The Brand Manager will be responsible for developing and executing brand strategies that enhance St. Dalfour's market presence and drive consumer engagement. This role involves collaborating with cross-functional teams to implement marketing initiatives, analyze market trends, and ensure brand consistency across all channels.
Please note this position can be based in Philadelphia, PA or Miami, FL
Key Responsibilities:
- Brand Strategy Development: Develop and implement comprehensive brand strategies to strengthen market position and achieve business objectives.
- Market Analysis: Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.
- Marketing Campaigns: Plan and execute marketing campaigns, including digital, print, and in-store promotions, to increase brand awareness and sales.
- Product Development: Collaborate with product development teams to guide the creation of new products that align with brand identity and consumer needs.
- Budget Management: Manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Cross-Functional Collaboration: Work closely with sales, operations, and creative teams to ensure cohesive brand messaging and execution.
- Performance Monitoring: Analyze the performance of marketing initiatives using key metrics and adjust strategies as necessary to achieve desired outcomes.
- Brand Consistency: Ensure all marketing materials and communications adhere to brand guidelines and maintain brand integrity.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in brand management within the consumer goods industry, preferably in food and beverage.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
- Creative thinker with a passion for building brands and engaging consumers.
- Proficiency in digital marketing platforms and tools.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
It's a Plus if you have:
- MBA or advanced degree in Marketing or related field.
- Experience with international brand management and market expansion.
- Knowledge of current trends in the food and beverage industry.
Application Process: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and explaining why they are a good fit for this position.
Equal Opportunity Employer: St. Dalfour is an equal opportunity employer and values diversity in our workforce. We encourage all qualified individuals to apply.
Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications required.
