BevForce
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Who are we?
Mommenpop is a California, wine-based citrus aperitif. It is made in Napa Valley with all natural ingredients, and fresh, organic citrus from small farms. We believe in spritzing differently - without artificial colors, dyes or added sugar. We are looking for a talented ambassador to join our team!
Who are you?
A current brand ambassador with a deep understanding of the spirits industry, and a passion for fortified wine and the aperitif category. You are well-connected and respected in your local trade community. You have a magnetic personality and an eye for detail. You are a natural storyteller and a prolific connector and communicator with an innate ability to promote and build relationships. You are a problem solver, an educator, an event producer, a bartender and a leader.
The Job (in a nutshell)
The Mommenpop Brand Development Manager (BDM) will act as the face of the brand for their local trade community. They are responsible for increasing brand awareness and velocity of Mommenpop within their given territory through distributor support, education, brand activations and off premise demos. Working cohesively with local sales and distributors, the BDM will excite and inspire buyers, bartenders and consumers with thoughtful activations while leveraging opportunities and relationships to increase volume and capture menu share.
KEY RESPONSIBILITIES
Account & Territory Management
- Develop and maintain a network of key account relationships that increase volume, distribution and awareness of the Mommenpop brand
- Focus on supporting Sales and Distribution while increasing velocity within your territory
- Obtain broad menu share for Mommenpop cocktails, with a key focus on The Spritz, in your territory
- Influence the broader market with premium programming activation, education and sampling demos
- Be the eyes and ears in the market - be aware of new account openings and opportunities for the brand
- Manage Whole Foods and Total Wine Relationships and drive awareness in your territory
Education
- Act as lead educator in your market. Be the Mommenpop Expert and the Spritz Expert!
- Support Local Sales Team and Distributors with Mommenpop consumer & trade masterclasses, staff trainings, sampling initiatives and brand lead events
- Identify or assist in ADHOC education opportunities
- Train-The-Trainer with all key stakeholders in your market
- Execute GSMs on an as needed basis
- Monthly ride-a-longs or blitzes with Sales & Distributor partners
Events & Activations
- Recruit trade & consumers while delivering a Mommenpop experience through activations
- Build consumer and trade CRM lists using event RSVPs
- Drive trial through sampling activations at accounts, trade shows and off premise samplings
- Identify & activate at local lifestyle & cultural events to tap into new audiences & generate buzz
- Translate popularity of Aperitifs and The Spritz into brand-led activations at Key Accounts
- Plan, organize and execute your local events with care and detail
- Gather photos, content and in local insights for event/market recaps
Reporting
- Maintain a clear and up-to date work calendar
- Use Monday.com boards to track status of your WIP projects and tasks
- Keep an account tracker up-to-date for weekly status calls
- Use designated CRM tools to track velocity and buying status of accounts
- Attend Weekly WIP meetings with Trade Marketing Manager
- Attend Bi-Monthly Sales meetings to align with local planning
- Adhere to and track against T&E and Activation budgets
- Develop a clear and harmonious alliance with your Local Sales Team
Desired Qualification & Experience
- Professional individual with at least 10 years combined experience in the hospitality industry
- 5+ years experience within the craft cocktail community and 2+ years experience in a related position preferred
- Strong understanding of the three tier system
- Genuine passion for fortified wine, aperitifs and the spritz category
- Excellent spirits and cocktail knowledge with a career focus on education (bar smarts, 5 day, WSET, etc.)
- Strong sense of urgency, adventure and an entrepreneurial spirit
- Outgoing and personable - knows how to own the room and break the ice
- Competency in Google Suite or comparable administrative tools (Word, Excel, Powerpoint)
- Excellent time and budget management skills and a strong organizational mentality
- High level written and verbal communication
- Strong trade engagement on social media a plus
- Attention to detail with a creative eye
- College preferred
- Travel 15% for Regional/National brand activations
Compensation
- Dependent upon experience
- Competitive bonus structure
- Health Benefits
