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Dirty Water Brand Inc. Overview
Hi there, I’m Dominic Minogue, founder of Dirty Water Brand Inc. Built and focused in NYC, we’re not just another alcohol company—we’re a bold, disruptive startup redefining the beverage industry by bringing it back to its roots with simple, sessionable drinks that everyone can enjoy.
Our flagship product, Dirty Water Hard Seltzer, launched in May 2024 and has already made waves as the “Dive Bar Hard Seltzer” or the “Light Beer of Hard Seltzer”—a crisp, light, and refreshing alternative in a crowded market.
Joining our team means being part of a fast-moving company where your contributions directly shape our future. As one of the first employees, you’ll have the opportunity to help a David take on Goliaths in the space, fueled by a unique product, unmatched potential, and a culture that’s as fun, authentic, and approachable as our brand. If you’re ready to innovate, grow, and leave your mark on an industry ready for change, Dirty Water Brand Inc. is the place for you. Let’s make waves together.
Job Description Overview:
We are looking for a self-starter who can make the NYC market their own. As one of the first employees and a strategic key hire of Dirty Water, you will be working alongside myself and a team of trusted advisors composed of industry veterans to help build the brand and penetrate the NYC market. This is a high growth potential role - You should be a person that can wear many hats and most importantly is scrappy and likes to scale new alcohol brands. The primary task will be to manage and grow the on-premise presence of Dirty Water Hard Seltzer with tastemaker accounts around the New York City metro. There will be off-premise sales as well, but the mix will be 80/20 in favor of on-premise.
Secondary duties will be to strategize distributor relationships, and to manage a sales team - these all will come later down the line.
Location: Manhattan/Brooklyn, NY (must reside in or near). Having a car is a plus.
Experience and Requirements:
- Minimum 2-4 years in sales leadership roles within the alcoholic beverage industry, preferably experience with new and emerging brands, specifically in the RTD space.
- Proven track record of managing and growing on-premise accounts in NYC.
- Deep understanding of the beverage alcohol market, including trends, category dynamics, and regulations.
- Ability and willingness to work non-traditional hours (nights/weekends).
- Comfortable working in a startup or growth-stage environment with limited structure.
- Demonstrated ability to prioritize and focus on high-impact activities to drive revenue and brand growth.
Key Responsibilities:
- On-Premise:
- Develop and implement a comprehensive on-premise GTM sales strategy to target bars, restaurants, nightclubs, non-traditional revenue outlets and other venues.
- Identify and establish relationships with high-priority accounts, and their decision makers to build brand presence.
- Drive product placement in high-traffic locations to maximize visibility and sales.
- Ensure exceptional service levels for on-premise accounts to drive customer loyalty and repeat orders.
- Merchandise and drive consumer awareness by implementing and deploying POS material to drive impressions.
- Utilize Dirty Water social platforms to amplify consumer awareness.
- Distributor:
- Build and maintain strong, strategic partnerships with distributors to ensure alignment on sales goals, priorities, and market opportunities.
- Train distributor teams on your product portfolio, brand story, and key selling points to maximize enthusiasm and engagement.
- Set clear, measurable sales goals with distributors and regularly review performance against these targets.
- Leverage distributor networks to identify and enter new on-premise markets or regions.
- Participate in all monthly and quarterly distributor engagement meetings.
If you are curious, please reach out and we can schedule a time for a call or drink. Cheers.
