BevForce
FoodForce
BeautyForce
HerbForce
PetForce
Job Title: Digital Marketing Manager
Department: Marketing
Reports To: Brand Manager
Status: Full-Time, Exempt
Position Summary
The Digital Marketing Manager is responsible for developing and executing social media strategies, managing digital assets, and overseeing e-commerce and direct-to-consumer (DTC) channels. They ensure all marketing efforts align with the national brand plan while maintaining a strong digital presence that reflects the brand’s vision, values and personality. The position serves as a critical link between Castle & Key Distillery's homeplace operations and the broader marketing team.
Essential Responsibilities
Social Media Strategy & Management
-
Develop and implement social media strategies for both the brand and homeplace, ensuring consistency with overall marketing objectives. - Create and curate engaging, high-quality content that resonates with target audiences and elevates the brand’s presence.
- Monitor social media channels to identify and leverage trends and opportunities.
- Track and analyze social media performance, applying insights to optimize strategies and content.
- Manage the agency responsible for social media execution and ensure alignment with brand goals.
Digital Marketing & E-Commerce
-
Partner with the homeplace (hospitality) team to grow the e-commerce and direct-to-consumer (DTC) businesses, including online storefronts and digital campaigns. - Apply analytics to improve social media performance, search engine optimization (SEO), and overall digital marketing efforts.
- Maintain and continuously improve the brand website, ensuring it reflects the brand story and provides a seamless user experience.
Content & Asset Management
-
Inventory and manage all digital assets, including images, bottle shots and other marketing collateral for use in social media and campaigns. - Align program calendars with the national marketing plan to ensure consistency and integration.
Collaboration & Liaison
-
Act as the primary liaison between homeplace operations and the marketing team, ensuring alignment and effective communication. - Collaborate with cross-functional teams to foster great relationships and ensure marketing efforts deliver results.
Other Duties as Assigned
-
Provide support for additional marketing initiatives and projects that drive brand success.
Requirements
-
Bachelor’s degree in Marketing, Communications, or a related field. - 5+ years of experience in social media, digital marketing, or related roles.
- Strong understanding of social media platforms, trends, and analytics tools.
- Experience managing e-commerce or DTC channels.
- Proficiency in website management, including basic SEO knowledge and CMS tools.
- Excellent project management and organizational skills.
- Creative mindset with strong writing and communication abilities.
.png){kind=logo}