The Digital Business Operations Manager would be responsible for operationalizing eCommerce and CRM capabilities in the market as well as enabling customer and sales team business growth potential.
Duties and Responsibilities
Point person for support and implementation of all digital enablement initiatives for the market. Collaborate with all impacted departments and functions
Design and implement new business processes or revise existing business processes to integrate evolving digital enablement capabilities
Lead adoption and reinforcement of digital tools, processes, and capabilities by working cross-functionally with commercial teams, Commercial Operations, Learning-Development, and Human Resources
Responsible for customer eCommerce activation and eCommerce platform adoption
Lead eCommerce activation teams and provide direction to commercial field teams
Set the foundation for the introduction of Digital Marketing Campaigns and brand marketing strategies into market sales execution activities
Analyze the business impact and commercial effectiveness of implementing digital capabilities
Capture, synthesize, and communicate feedback to Corporate and Regional teams on user experience and platform enhancement opportunities
Inform and provide strategic recommendations to market and regional executive teams on business growth opportunities derived from CRM and eCommerce insights
Support and inform Route-to-Market and Sales Compensation strategy through CRM and eCommerce insights
Champion "Voice of Customer" by consulting customers (internal and external) and suppliers to capture and analyze experiential feedback and business impact of new commercial systems and processes
Collaborate with and support Human Resources on market communications and change management, change network selection, engagement, and effectiveness initiatives
Perform other job-related duties as assigned
Qualifications
Minimum Qualifications
Bachelor's degree plus 5 years experience in beverage alcohol distribution
Understanding of B2B commerce and commercial sales processes
Strong change management and communications skills across multiple stakeholders and functions.
Proficient in MS Office (e.g., PowerPoint, Excel, Access, and Word)
Preferred Qualifications
Proficient in SalesForce CRM platform technology
Proficient in SAP Hybris eCommerce platform technology
Has strong Wine and Spirits category knowledge
Able to balance strategic and tactical priorities to drive results across multiple stakeholders
Able to inspire and lead peers and colleagues
Has a positive problem solving attitude
Physical Demands
Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or mobile device
Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs