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Posted January 14th

Senior Marketing Manager - Boston, MA

Boston, Massachusetts

Pillars

Employer

Pillars Yogurt

Industry

Supplier

View Full Profile

Posted January 14th

Senior Marketing Manager - Boston, MA

Boston, Massachusetts

Function

Marketing

Experience

Senior Level

Type

Full Time

About The Position
Are you looking to join a growing team? Check out this opportunity!
Our Story:
PILLARS was founded with the mission to create healthier, functional foods that taste great and are made with only natural ingredients.

Today, we make the healthiest drinkable yogurt on the market (the only with no added sugar and both pre + probiotics) and we are one of the fastest growing yogurt brands in the US- thriving in over 2000 doors of some of the best retailers such as Whole Foods, Kroger, Hannaford, Harris Teeter, Wegmans, Market Basket, Ahold, and more! 

Your Role:

Are you a creative marketing leader, passionate about helping drive the movement of better-for-you foods?

Helped build a brand from an early stage? PERFECT!

We are looking for a marketing trailblazer to join our leadership team and help bring Pillars to the world!

We want your help building out all aspects of brand management and marketing, including developing marketing strategy and plans across multiple channels – digital, print, event and more. 
From working a trade show booth to managing a teams of brand ambassadors in multiple regions, packaging design, social media, PR- you will help manage it all and have a major impact shaping our brand and driving awareness daily.

Related experience touching all areas above would be awesome… a track record of resourcefulness to “figure out” what you don’t know, required.

Pillars is still very much a scrappy startup and we all wear many hats. We need a marketing leader who is both strategic and creative, willing to roll up your sleeves and do whatever it takes to manage our marketing processes end-to-end.

Key responsibilities:
  • Be the creative genius behind our awesome brand and continually create ways to bring it the masses!
  • Work closely with the founder to create and execute our marketing strategy – build campaigns for multiple aspects of marketing including in-store, digital & social,  and event
  • Content development and end-to-end execution; manage interns, freelancers, and occasional agency for continuous generation of content; ensure ‘brand grows everyday’
  • Create/manage end to end process of packaging design for new products, promotional and print materials
  • Developing influencer marketing programs and create strong partnerships w/ brand advocates
  • Sharpen our marketing messages and create brand consistency across all channels- print, web, digital
  • Analyze and apply insights from qualitative and quantitative data related to physical and digital marketing performance
  • Own & manage internal and external teams of brand ambassadors for events and store demos
  • Create and manage marketing budget- allocate spend and build a strategic plan for key marketing initiatives
  • Create and track KPI metrics for key marketing responsibilities and ability to think creatively about ways to exceed KPI’s through out of the box ideas
QUALIFICATIONS:
  •  Undergrad degree (BA/BS) and 4+ years marketing experience at senior/leadership level in Food/Bev industry 
  • Comfortable performing in fast-paced, resourced constrained environment *we rely on agencies sparingly, so experience   ‘doing’ instead of managing agency to do the above responsibilities is very critical for success in this role
  • Track record of building and executing marketing plans
  • Strong preference for those with experience in early stage, natural food companies  

COMPENSATION:
Commensurate with experience, plus bonus potential. 
Full Time. Based in Boston. Offices in Boston and Framingham with some remote potential (must be based in Greater Boston).
Send resume, cover letter, and examples of related work to Support@pillarsyogurt.com
Location
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Boston, Massachusetts
Function Details
  • Reports To CEO/Founder
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