About The Position
Phillips Distilling Company is currently inviting candidates to apply for a full-time Sr. Customer Marketing Manager opportunity. The candidate selected for this role will enjoy competitive compensation, annual bonus potential, development opportunities, and a comprehensive benefits package!
Since 1912, Phillips Distilling Company (PDC) has produced high-quality spirits and popular brands. As one of America's oldest family-owned spirits companies, we pride ourselves on our independent spirit and our commitment to innovation, quality and community. This is an opportunity to be part of a movement where you will be the steward of an amazing portfolio of Phillips brands, such as Phillips Spirits, UV Vodka, Prairie Organic Spirits, Revel Stoke Canadian Whisky, Sour Puss Liqueurs, Tomatin Single Malt Scotch, Hell Cat Maggie Irish Whiskey, and Trader Vic’s Rums. Our passion for quality and craft is evident in our expansive and diverse portfolio of premium brands.
WORKSITE: St. Paul, MN / Hybrid Work from Home
REPORTS TO: VP Marketing
OVERSEES: Division Marketing Managers (2)
Internal: Brand Marketing Team, Division and Regional Sales Directors, Analytics.
External: Designated agencies and wholesaler partners
The Senior Customer Marketing Manager role provides a significant opportunity for leadership and ownership as incumbent will be responsible for proactively identifying growth opportunities for current brands within identified key customers, leading the development of the company’s division marketing capabilities, and overseeing the shopper-level commercialization of new innovation within the Phillips portfolio, all in effort to guide the organization towards our Plan for Growth.
In the Sr. Customer Marketing Manager role you will be accountable for guiding the strategic development and creative deployment of channel marketing programs for the entire Phillips branded portfolio through all channels and across all sales divisions- both those directly managed by the role (Canada and National Accounts) as well as those managed by Johnson Brothers and Strategic Partners Division Marketing, working to ensure outstanding execution in order to meet or exceed business objectives. Channel programs will utilize inputs ranging from brand strategy to commercial, shopper, and consumer insights.
This person should be passionate about retail, marketing, and digital initiatives that drive purchase behavior. In this role, you will lead strategic shopper marketing planning and execution, drive brand strategy through our retail and wholesale partners, and influence the shopper along the omni-channel path to purchase. You will provide marketing and consumer expertise to customers to ensure development of integrated business plans to efficiently achieve volume, share, and profit objectives. Your ability to manage multiple projects simultaneously in this position will be key, as will be your comfort working cross functionally, with Brand Marketing, Sales, wholesaler partners and designated agencies.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Strategic Planning: Lead the development of strategic integrated customer plans in line with brand priorities and customer calendars. Input into the annual brand and budget planning process, partnering with internal and external stakeholders including agencies to deliver breakthrough customer programs and initiatives
Commercialization: Adapt national brand plans for region and customer-specific field marketing plans. Proactively leverage new technologies and capabilities to drive shopper engagement via digital, social, and ecommerce. Improve the brand experience in the customer environment based on solutions that integrate the physical and digital shelf. Prepare/Participate in division programming meetings and business reviews on an ongoing basis.
Innovation: Provide input into portfolio innovation through ongoing customer insights. Lead the pitch, programming, and eventual roll out of all innovation for approved customers. Track customer execution and performance on innovation on an ongoing basis
People Leadership: Oversee the development of Two (2) Division Marketing positions. Foster a success-oriented, positive, accountable, and collaborative environment. Determine needed training and development plans
Business and Financial Management: Responsible for the management of designated Trade Marketing expenditures across brands. Work with Analytics to measure and analyze sales impact, wholesaler execution and the profitability/ROI of marketing expenditures. Plan/Manage allocated resources for customer-specific programs
Communication: Maintain constant and concise communication with Field Sales and Brand Marketing as it relates to ongoing projects and programs. Develop communications for upper management as needed pertaining to marketing updates, budget recaps, and program evaluations. Develop presentations for key internal and external meetings
Stewardship: Be an ongoing ambassador for the company and its brands, and consistently support company values
Minimum Job Requirements
- Bachelor’s degree in marketing, business, or related field preferred; with 8+ years’ shopper- focused marketing experience in the food or beverage industry, or equivalent combination of education and experience.
- Demonstrated results in trade programs with channel management.
- Project Management experience
- Experience managing agency partner relationships.
- Self-motivated with the ability and initiative to actively learn and adapt in a growing organization.
- Excellent verbal and written communications; exceptional interpersonal and collaborative skills; ability to work with “team first” approach.
- Strong analytical, communication, negotiation, and presentation skills.
- Proficient computer skills including E-Mail, Spreadsheets, Word, PowerPoint, etc.
- Occasional travel required: approx. 25%; attendance at evening and weekend work events, may be required.
- Valid driver’s license.
Candidates offered employment will be required to submit to a background check and drug test. Phillips Distilling Company is an E-Verify participating employer.
Phillips Distilling is an equal opportunity employer committed to creating an inclusive and diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. If a disability prevents you from applying for a job online, contact us via e-mail or in writing.