Position Title: Senior Manager, Creative Content
Location: New York, NY
At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
Pernod Ricard USA offers an extensive benefits package that includes: Product allowance to enjoy on Pernod Ricard products Competitive paid Time Off Plan + Well Being Days Medical, dental, vision and life insurance Gym reimbursement Employee Assistance Program BetterUp Care wellness benefits
And much, much more! For more information regarding our offerings, please visit : PRUSABenefits.com
* Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
* Offers will be subject to United States local terms.
In today's world, our markets are increasingly more fragmented, and our consumers more demanding. At Pernod-Ricard, we are transforming our Marketing to collectively improve our operational effectiveness, while we engage our consumers more deeply with the development of quicker and more impactful innovation, the activation of sharper digital plans, and the creation of breakthrough and award-winning brand and product storytelling. The latter especially requires a strong consumer centric approach, with a deeper knowledge of local consumer insights and cultural trends, so that our communication initiatives can resonate more deeply.
For this reason, Pernod-Ricard has created two new Brand Company functions, located in "Drive Markets" (markets representative of a strategic consumer archetype for the brand), to ensure the development of exceptional brand and product communications:Creative Content Directors (CCD): Responsible for campaign creation and content developmentMarket Activation Managers (MAM): Responsible for market coordination and advocacy
The Senior Manager of Creative Content will support both the CCD and MAM as they develop unified media-to-shelf campaigns for Jameson within the United States (Drive Market) and Canada (Feeder Market).
Jameson is the second largest brand in Pernod Ricard in terms of contributive margin and has consistently been the one of the Group's best performing brands. In 2019 Jameson became an 'Impact Top 10 Spirit Brand' and is currently the 4th largest whiskey brand by volume in the world - third only to Johnnie Walker, Jack Daniels and Jim Beam. Our ambition is to sell and 15m cases by 2030 and to be regarded as a global premium passion brand by being the disruptive '3rd way' in whiskey.
In partnership with the CCD, the Senior Manager of Creative Content will leverage the brand's Timeless Story & Big Idea to develop cohesive & impactful comms ecosystems that drive both the business and the brand. Campaign touchpoints / assets can include, but are not limited to... Pre-Pop (point of purchase)
Above The Line Assets (all media, with focus on digital & social)Strategic Partnership Related Assets (including influencers)At-Pop
Key Visuals & Messaging
To achieve the above in an effective and efficient manner, the Senior Manager of Creative Content will be responsible for... Collecting, maintaining, and assisting with the development of key strategic documents (e.g., brand strategy, tone of voice, creative content capture guidelines, approach to eCommerce, etc.). Partnering with CCD & MAM to collect, review and advise upon key strategic documents from Drive & Feeder Market (e.g., planning timelines, programming calendar, prior campaign performance, consumer insights, legal requirements) Partnering with Global Brand Teams in Irish Dsitillers to ensure all comms & content developed for Drive and Feeder Markets are on-brand and on-strategyManaging relationship, timelines, and creative executions in partnership with key stakeholders within the Drive Market's highly matrixed organization (key cross-functional partners included, but not limited to, Brand Team, Insights, eCommerce, Media, Strategic Communications, Diversity & Inclusion, Legal)Managing relationship with creative agencies (global and local), partners, and platforms (incl. cost control when relevant)Sharing content created with Drive Market teams and with Market Activation Managers for dissemination with Feeder Markets
NB: Big idea, terroir-specific visual assets, global sponsorship content, global brand pages, global app & end of year innovation are handled by Brand Team in BrandCo HQ
Academic & Professional experience requiredUndergraduate or Graduate Degree with marketing, business management, or related fieldProfessional experience: 8 years of brand building experience with a focus on developing media-to-shelf campaigns and contentStrong experience in developing global and/or local creative campaignsSuccessful creative execution track record preferably lifestyle or luxury brandsStrong experience in leading creative development with multiple stakeholders, including agenciesExperience working in the drive market culture, with strong understanding of wine & spirits categoryExperience in budget management
Marketing Functional SkillsetCreativity (Leading edge)Insights into Action (Leading edge)Digital Acumen (Leading edge)Project Management (Mastery)Influencing & Partnering (Mastery)Brand portfolio & Strategy (Mastery)
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