Position Title: Senior Brand Director, Jameson
Location: New York, NY
The Senior Brand Director is the business leader responsible for developing and executing brand strategy, plans and programs for their brand/s that achieve two critical goals; a) build brand equity and, b) drive performance through long term profitable growth.
To achieve this, the Senior Brand Director will work in close partnership with the Marketing Enablement, Transformation and Innovation teams and will leverage contextual precision, eCommerce, DTC, Insights and our media to shelf framework to create an integrated marketing strategy for their brand/s. He/she will partner with relevant Brand Companies and Agencies to develop local brand plans, programs and platforms that are consistent and align with global brand messaging. He/she is expected to grow market share by developing and executing timely and relevant CEPs and programs that drive top of mind awareness and conversion to increase the level of consumer engagement with their brands/. He/she will demonstrate a general management mindset and will have direct oversight/management of significant A&P budgets ($60MM+) and performance metrics (NNS, HHP, volume per caps).
Reporting to the Vice President, Brand Marketing, he/she will be responsible for leading and delivering results through a team of 5+ Brand Management professionals.
Major Responsibilities / Accountabilities
Own and deliver the annual brand operating plan, from strategy through to execution Manage brand plan development and brand positioning.
Ensures brand programs and strategies are developed with flexibility and local adaptation in mind.
Develop plans & programs that are culturally sensitive and inclusive.
Partner with Innovation Hub to develop relevant, timely and value-added innovation plans for their brand/s.
Own and deliver brand digital strategy / media engagement plans Partner and coordinate with BrandCo and Agencies for asset creation and bringing brand building strategies to life.
Holistic management and oversight of brand/s performance Manage significant A&P budget of $60MM+, including always on tracking of ROI related to A&P spend and course correcting plans to maximize ROI.
Measure, Monitor and drive brand equity and conversion, including diagnosing opportunities and problems to solve.
Category health, channel/customer performance.
Brand performance vs competitors/market (market share).
Manage and develop a team of Senior Brand Managers, Brand Managers and Associate Brand Managers.
Highly skilled at harnessing insights / trends for disruptive growth Business performance insights/analytics.
Innovation trends/ insights.
Activation trends/ insights.
Consumer/ Cultural trends/insights.
Proficient at charting a course for growth Adept at leveraging strategic planning tools and processes.
Strong Business Acumen, deep business knowledge.
Identifies growth opportunities and prioritizes based on feasibility/viability as well as short-term / long-term benefits.
Generates a growth strategy and articulates the strategy clearly for deployment.
Experienced at activating Brand Engagement Skilled at creating an Annual Operating Plan in line with growth strategy, including:
Consumer, Shopper, Customer engagement strategies/plans.
Competent at delivering sustainable innovation Innovation Strategy.
Cross-functional teamwork and leadership Highly collaborative, fosters exceptional teamwork.
Can adeptly challenge status quo to drive excellence.
Can choreograph and lead change.
Influences through inspiration and story telling.
Champions transparency and accountability.
Strategic and Analytical Thinking Intellectual curiosity.
Comfort with ambiguity.
Grounded in data, facts.
Balances the short and long-term priorities.
Curiosity, learning orientation.
Passion for continuous improvement.
Empathizes with consumers, shoppers.
Creative, Embraces Risks Champions innovation and creative originality.
Supports risk taking.
The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.
Education Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable
Experience / Background 10+ years of business experience, with experience in a senior level role in CPG, media agency or advertiser and working on the customer side.
The ideal candidate will have significant experience managing large and culturally iconic brands with large A&P spends.
Must have solid experience developing brand strategies grounded in insights and analytics.
Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners.
Must have experience managing financials and business performance including budget management.
Ideal candidate will have previous experience in e-commerce, innovation and media.
This position may travel up to 25% of the time.
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
* Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
* Offers will be subject to United States local terms.
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