BevForce
FoodForce
BeautyForce
HerbForce
PetForce
Retail Tracking Specialist: Austin (supporting Beam Suntory)
Austin, TX
Posted May 6
$55 - $60K
Overview
The Retail Tracking Specialist is responsible for tracking supplier’s Ready To Drink (RTD) brands against best practices in-market, specifically in key retail stores. Activities will be focused on surveying, soliciting retailer feedback, and communicating with supplier and distributor contacts for follow ups to improve brand execution in retail.
Core Accountabilities
The Retail Tracking Specialist is responsible for tracking supplier’s Ready To Drink (RTD) brands against best practices in-market, specifically in key retail stores. Activities will be focused on surveying, soliciting retailer feedback, and communicating with supplier and distributor contacts for follow ups to improve brand execution in retail.
Core Accountabilities
- Visit accounts daily in the off-premise channel in the outlined territory, centered around both existing and targeted distribution to monitor and track retail execution (e.g., shelf, cold box, display)
- Engage retail managers/workers/receivers via effective communication to capture and share requests or feedback from their store.
- Inspect and track via survey tool “Ready To” shelf against store planograms, including but not limited to: pricing tags or signs, correct shelf placement/adjacencies to competitors, cold box execution, impactful display execution, prominent and appropriate POS, new product launches, and timely brand programs
- Capture whether existing distribution of product is in proper stock, correct position in store, and good quality, noting gaps to standard in survey and notes
- Leverage established customer relationships to identify targeted accounts to sell RTD display programs in collaboration with the local supplier and distributor teams and in alignment with local marketing calendars and available POS
- Relay and recap status of these accounts to supplier and wholesaler contacts. Notifying local supplier and wholesaler teams immediately when there are low or no-inventory, noticeable brand problems or product concerns, or with specific store requested follow ups
- Keep abreast of competitive trends and reporting appropriate developments, conducting “in account” surveys to understand pricing trends, track competitors’ retail and activation strategies, and help to identify incremental opportunities for our RTD products.
- Recap in-market activities in a consistent fashion with the use of “GoSpotCheck” app and sharing these results with the greater team bi-monthly.
- Know, understand, comply with, and abide by all Federal and State laws pertaining to handling alcoholic beverages and the promotion thereof.
Monthly Focus:
- 18 (or more) days (90%+ of time) in market driving the above core responsibilities, capturing retail execution, engaging with store staff,surveying, evaluating distribution, display, and ad feature execution.
- Regular weekend surveys on Fridays and Saturdays
- 2 (or less) days (10%- of time) managing all administrative requirements due on a weekly or monthly basis (survey information, recapping to supplier and wholesalers on market insights and opportunities.
