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Posted May 4th

HAPI - Manager, Commercial Marketing

New York, New York

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Pernod Ricard USA



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Posted May 4th

HAPI - Manager, Commercial Marketing

New York, New York






Full Time

Position: Title: HAPI - Manager, Commercial Marketing

Location: New York, NY (Headquarters)

This is a 12 month contract position.

Pernod Ricard USA (PRUSA) is part of the Pernod Ricard Group, the #2 alcohol beverage company in the world with a strong portfolio of brands such as Absolut Vodka, Chivas Regal, Avion Tequila, Jameson Irish Whiskey, and Kahlua, to name a few. At PRUSA, we are creators of conviviality: our purpose is to bring people together every day and create the moments that make life worth living. It means working with great people from diverse backgrounds who are passionate about our brands, our industry, and spirit.

PR USA has engaged a major transformation initiative to optimize the alignment of Advertising & Promotion (A&P) operations with PR USA marketing strategy through the implementation of a consolidated marketing segmentation. Addressing the whole A&P operating model, HAPI project - "Heightened Advertising and Promotional Infrastructure" - is a cross functional initiative aiming at enhancing A&P system and ways of working to better understand, analyze and ultimately optimize the efficiency and effectiveness of A&P resources. Consolidating the foundations on how PR USA plans, spends and monitors A&P dollars is key to enable the future implementation of advanced digital solution to optimize A&P resources through analytics.

HAPI project now reaches a critical point, where securing the new A&P system's implementation through a close interface with business teams is paramount to enable reaching HAPI strategic milestones.

Position Summary:

The HAPI Manager, Commercial Marketing is a key role that will work closely with the Transformation Team and will support some of PRUSA's most critical cross-functional project.

PR USA's future ability to optimize A&P Operations through analytics depends on the success of HAPI project. HAPI project manager will have to support and strengthen the interface of business teams with IT to secure the operability and effectiveness of the new IT solution. In the short term, 10% of the manager's time will be dedicated to support key open design arbitration informed by institutional knowledge and Pernod's digital prioritization, fostering cross-functional arbitration; 60% will be dedicated to perform the testing phase of the new solution; the last 30% will be focused on change management of both processes and tools and the training of business teams. The ability of the manager to understand both strategic intent and end-user needs will be key to effective design decisions and efficient system implementation.

The HAPI Manager, Commercial Marketing will work closely with the marketing team, especially the Marketing Enablement team in order to implement both the tool and processes within the marketing team and beyond.

This role also encompasses a close interface with PR USA's Global counterparts, as North America is the key test market for priority global initiatives (e.g., MMM, TPM system implementation).

In addition, the HAPI Manager will support Pernod in setting the foundation for future Pernod capabilities and tools such as TPM, MATRIX and other transformational projects from Pernod HQ, providing opportunities for exposure to PRUSA CODI leadership as well as global leads.

Major Responsibilities / Accountabilities:

Project Management:

  • Engage in cross-functional dialogue with the core business team to represent field user needs to mitigate risks, align strategic intent and ensure successful tool adoption
  • Support arbitration of key open design questions
  • Provide feedback to support the setting of business priorities
  • Perform Exceedra testing and provide IT with user feedback
  • Support the development of the training roadmap and manage/monitor change management implementation plans
  • Act as the system adoption sponsor within PR USA A&P business teams

  • Relationship Management:

  • Build and maintain strong relationships with key teams: Marketing, Finance, Sales, Accounts Payable and IT
  • Able to navigate in an agile environment and to interact with multiple stakeholders on key decisions
  • Able to report at VP and C-level
  • Able to manage interfaces in an international environment

  • Key requirements:


  • Bachelor's Degree required

  • Qualifications:

  • A minimum of 4+ years relevant leadership experience in project management, ideally system implementation roles.
  • Dedicated experience in supporting change management processes with individual teams and company-wide initiatives.
  • Robust knowledge of PR USA A&P Operations and understanding of PR USA Marketing strategy
  • Strong experience in project management
  • Analytical mindset, with an ability to lean on facts to support arbitration
  • Demonstrates strong intellectual curiosity, to foster cross-functional ways of working, as well as understanding system development challenges
  • Excellent communication skills with an ability to communicate and build strong relationship at all levels.

  • Who are we?

    Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

    Working at Pernod Ricard

    Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


    Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

    * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

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