Hood River Distillers is the Northwest’s largest and oldest importer, producer, marketer, and bottler of distilled spirits, and has been since 1934. We are located in the beautiful Columbia River Gorge with premier hiking, fishing, skiing, windsurfing/kite boarding, and mountain biking beckoning at our back door. Our vibrant, family-owned company is continually growing and evolving, and maintains a steady commitment to excellence. We hire highly talented and exceptional people to reach our goals.

 

We are dedicated to the health and well-being of our employees, offering competitive compensation, a retirement plan with a generous company contribution, and an excellent, comprehensive health benefits package for our regular, full-time employees and their dependents.  Come join us; you won’t feel like a number but a valued team member in an exciting industry.

SUMMARY

The Sales Representative is responsible for effectively representing Hood River Distillers, Inc. and achieving sales objectives within the assigned territory.

·         Execute established KPI programs involving, but not limited to, volume, distribution, displays, shelf management, merchandising and features that align with company sales targets. 

·         Present the entire portfolio and current programs to generate maximum dollar and case sales.

·         Utilize in-depth knowledge of the features and benefits of HRD products and programs, making comparisons to competition and the market environment to enhance sales. 

·         Obtain appropriate distribution and share of business within all off and on-premise accounts.

·         Plan, organize, and control the execution of HRD sales and consumer marketing plans to on and off-premise customers.

·         Know and analyze the HRD portfolio, accounts, and competitive conditions within the assigned territory.

·         Follow an identified efficient route pattern to ensure assigned accounts are serviced.

·         Identify opportunity accounts and conduct sales presentations to create incremental sales. 

·         Execute measurable sales and merchandising objectives for the territory and key accounts.

·         Prepare professional sales presentations tailored to customer needs.

·         Work within an assigned budget. 

·         Cover the state of Idaho with targeted accounts across Southwestern Idaho (65% of time), Northern Idaho (25% of time), and Eastern Idaho (10% of time). The route and time spent in each area is subject to change as the market evolves. 

·         Know the features and benefits of supplier products and programs compared to competition.

·         Execute sales efforts to gain new distribution, displays, features, and on-premise promotions.

·         Develop positive customer relationships in both on and off-premise sectors.

·         Present the complete portfolio and current programs to generate maximum sales volume.

·         Adhere to all federal, state, and local laws and regulations governing the sale of alcoholic beverages.  
Merchandising 

·         Gain and build displays and other promotional support in accounts.

·         Achieve effective presentation of HRD brands to the consumer in accounts.

·         Utilize and maintain clean, current point-of-sale material in high visibility locations.

·         Educate consumers on HRD history, quality products, and programs.

·         Make complete sales calls to every on and off-premise account.

·         Follow up on prior commitments for service and support.

·         Facilitate the customer’s efforts to effectively buy HRD products.

·         Ensure pricing accuracy.

·         Call on accounts with a frequency appropriate to their HRD volume and sales opportunity. 

·         Serve as an information resource for HRD and a conduit between the field and management.

·         Communicate information and recommendations to sales manager.

·         Provide management with specific, current information on market problems, opportunities, and results.

·         Submit required reports promptly and accurately.

·         Maintain well-organized inventories of sales tools and merchandising materials.

·         Follow HRD policies and procedures.

·         Function as the liaison between the marketing team and the field.

·         Assist in the communication process to ensure promotion success and targeted results.

·         Assist the marketing team at sponsored events in your territory by samplings/selling bottles at HRD designated booths or tents.

COMPANY RESPONSIBILITIES

·         Four-year college degree preferred or equivalent outside sales/restaurant management experience.

·         Strong computer skills, familiarity with Windows and Microsoft Office. VIP knowledge and/or CRM experience is a plus.

·         Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, budgets, and government regulations.

·         Ability to write routine reports and correspondence, and to speak effectively before groups of customers or employees.

·         Ability to calculate figures and amounts such as discounts, proportions, and percentages, and to apply concepts to practical applications.

·         Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form, to deal with problems involving a few concrete variables in standardized situations.

·         A vehicle is required to perform job functions and personal liability insurance must be maintained. 

LICENSING

·         This position requires a valid driver’s license to be maintained.  Review and monitoring of violations will be conducted to ensure safety and job effectiveness. 

·         Must possess or have the ability to obtain an Alcohol Seller-Server permit from your state.

TRAVEL

·         Regularly required to talk or hear.

·         Frequently required to stand, walk, use hands, and reach with arms.

·         Occasionally required to sit, climb, balance, stoop, kneel, crouch, crawl, and taste or smell.

·         Must regularly lift/move up to 25 pounds.

·         Specific vision abilities include close, distance, color, peripheral vision, depth perception, and focus adjustment.

WORK ENVIRONMENT

·         Work environment will vary and can include but is not limited to offices, liquor stores, restaurants, bars, warehouses, indoor and outdoor events, varying weather conditions, crowds, and non-public venues.

·         Sales Representatives will likely be exposed to cigarette smoke, loud music, boisterous crowds, and people who have consumed varying amounts of alcohol.

·         The typical noise level is average but can be loud. 

POSITION TYPE/EXPECTED HOURS OF WORK

·         This is a full-time, salaried position with the expectation of working a minimum of forty (40) hours per week. Workdays can include evenings and weekends and may be irregular.  Standard company workdays and hours are M-F 8am-5pm. 

LOCATION 

·         Home base must be in Boise, ID area.