Apply to this job

Back to search

Posted June 11th

Field Marketing Manager

Phoenix, AZ


Beverage Confidential Company logo

Employer

Beverage Confidential Company

Industry

Other

View Full Profile

Posted June 11th

Field Marketing Manager

Phoenix, AZ

Function

Marketing

Experience

Entry Level

Salary

72000

Type

Full Time

About The Position
 
JOB TITLE: Field Marketing Representative
 
JOB DESCRIPTION: The Field Marketing Representative will work with both sales and marketing to support key initiatives in the designated market. The ideal candidate will have a vast social network, knowledge of major retailers, promotional opportunities and/or events in the territory as well as insights into what makes the market unique. 
 
JOB RESPONSIBILITIES:
●        Execute and provide analysis for marketing efforts in designated market to drive trial and sales
●        Help identify and develop and support regional events, partnership initiatives, and other marketing opportunities 
●        Manage, source, and infuse local marketing/event resources with appropriate knowledge and enthusiasm to ensure programs/events are appropriately executed properly
●        Execute in-store marketing and merchandising opportunities on store-by-store basis including demos and store promotions, set up displays, racks and other merchandising vehicles, improve shelf positioning, and add SKUs where required
●        Coordinate delivery of product and/or materials to in-market celebrities, influencers, and other local “VIPs”
●        Regularly report on local competitive activities and provide insight to drivers for Sales and Marketing success
●        Use your social network to grow the brand by identifying and creating access to key opinion leaders
●        Work cooperatively with local brokers and distributors to ensure retail standards are maintained on a consistent basis in all channels of trade, which includes attending distributor/broker and retailer sales meetings, and establishing relationships to ensure the Brand is getting the required attention 
●        Work closely with distributors to assist the distributor sales force in building existing and new accounts
●        Completing Weekly Sales and Marketing Reports which details active and pending sales and marketing opportunities

JOB REQUIREMENTS:
●        At least 2 years’ experience in sales, events and/or promotion, ideally within the within your designated market, and demonstrated ability to maintain strong relations across the territory.
●        Excellent interpersonal, written/oral communication and presentation skills, including full competence with Microsoft Office (Excel, PowerPoint, Word, and Outlook)
●        Efficient, productive individual with enthusiasm for rapidly scaling a steep learning curve
●        Bachelor’s degree preferred, or equivalent work experience
●        A sense of humor, a passion for working hard toward a common goal, and a thrill for building a brand.

Location
Phoenix, AZ