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Posted February 12th

Vice President of Marketing - Market Research Firm

Boulder, CO

34504494 800799660117018 238913487189835776 n


BDS Analytics



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Posted February 12th

Vice President of Marketing - Market Research Firm

Boulder, CO




Executive Level


$104K - $156K


Full Time

About The Position
BDS Analytics, Inc. is transforming the Cannabis industry by providing an unmatched comprehension of the marketplace through data-driven insight, market intelligence, and a complete understanding of the consumer.
Job Title: Vice President of Marketing - Market Research
Job Level: Executive
Job Family: Marketing
Job Type: Full-time

FLSA Classification: Exempt
Department: Sales & Marketing
Reports to: Executive Chairman
Location: Boulder, CO 80301

Job Summary: The Vice President of Marketing oversees, develops, and employs various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. This individual will have a successful track record for establishing, leading, and executing a marketing strategy in a dynamic environment. The ideal candidate will have significant expertise building brand awareness and being a thought leader with the ability to execute scalable strategies that drive impactful results. The position is a working leadership role and will manage a small staff.

Essential Functions and Responsibilities:
  • Build and enhance recognition of BDS Analytics brand and products
  • Work closely with chief stakeholders to define, implement, and manage BDS Analytics’ marketing and communications plan and strategy for optimal performance and results
  • Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight BDS Analytics’ key differentiators
  • Build, further develop, and leverage relationships with industry media to evangelize the BDS Analytics’ brand, mission, and movement in the market
  • Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around BDS Analytics’ announcements and revenue-based initiatives
  • Establish goals and create strategy for meeting marketing deliverables and metrics
  • Work with marketing staff to establish team and individual goals and metrics
  • Work closely with product and sales teams to align resources and strategy across teams
  • Develop, launch and implement external partnership opportunities and initiatives
  • Develop and manage the marketing budget
  • Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented

Job-related Education and/or Experience:
  • Passion for data analytics and the cannabis industry
  • Bachelor’s degree in Marketing, Business, Communications or equivalent combination of education and relevant experience. Master’s degree preferred.
  • 10+ years of marketing experience in a B2B and SaaS role with direct experience in market research
  • 5+ years of marketing leadership experience
  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
  • Experience in building brand awareness and recognition
  • Reputable marketing leader and an effective public speaker
  • Strong leadership and communication skills
  • Entrepreneurial and work well in a rapidly changing environment
  • Creative and innovative
  • Customer-centric and can identify and meet customer needs
  • Experience working cross-functionally to ensure marketing programs are in line with company objectives
  • Metric driven, with the ability to draw insight from complex marketing data

Benefits: Company paid Medical, Dental, Vision, Life and AD&D coverages. We also provide both Health and Flexible Savings Account benefits, Dependent Care and a 401K with immediate vesting.

Conditions of Employment: Pre-employment background check

Work Environment: Normal office environment

Travel: Up to 40%

BDS Analytics, Inc. is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on any pay inequities nor on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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Boulder, CO
Function Details
  • Reports To Executive Chairman
  • Direct Reports 3-5