Steve Hughes is a pioneer in the natural and organic food and beverage industry, and a veteran food industry executive. He’s the Co-Founder and CEO of Sunrise Strategic Partners and also serves on numerous boards belonging to companies like Kodiak Cakes, Maple Hill Creamery, Perky Jerky, Pure Growth Organic, and more.

In other words, Hughes knows what it takes to build a successful consumer product brand.

We checked in with him to get some insights into how these brands got started. So get ready to Start It Sunday by watching the video below.

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