93 Archived posts matching:"Interviews”

  • Cresco Labs

    Building a House of Cannabis Brands with Cresco Labs’ SVP of Brand Marketing Cory Rothschild

    Cory Rothschild is a passionate brand builder. A classically trained CPG marketer, he’s applying his years of experience at PepsiCo to the cannabis industry. As the Senior Vice President of Brand Marketing at Cresco Labs, one of the largest vertically integrated multistate cannabis operators in the United States, he’s helping to build a house of […]

    • Featured
    • November 10, 2019
    • Rebecca Fenton
  • Devin Penhall

    The Cannabis Brand Building Opportunity with ForceBrands’ Devin Penhall

    HerbForce, the specialized cannabis hiring division of ForceBrands, officially launched earlier this year, formalizing several years of work helping numerous cannabis brands navigate the uncharted waters of brand building in a new industry. Director of Client Strategy Devin Penhall works out of ForceBrands’ Los Angeles office and helps advise some of the fastest-growing cannabis companies in the country […]

  • man typing

    Virtual Interview Tips That Will Increase Your Chances of Landing an In-Person Meeting

    Technology plays an instrumental role in the workplace, particularly when it comes to HR. From how HR professionals connect with employees, to how they analyze employee performance and track hiring trends in recruitment and retention, technology is a powerful tool in the hiring sphere. When it comes to talent acquisition, virtual interviews are gaining in popularity, […]

  • Nounos

    Keeping It All in the Family with Nounós Creamery’s Steven Ioannou and John Belesis

    Real Talk is an ongoing, co-branded article series in partnership with AccelFoods that aims to highlight workplace and brand building topics that often go undiscussed. The goal of the series is to not only shed light on these topics but to ultimately open up the conversation and spark a meaningful dialogue about it with industry influencers […]

    • FoodForce
    • October 27, 2019
    • Rebecca Fenton
  • building beverage brands

    Brand Building in Spirits, Wine, and Beer with ForceBrands’ Annette Kim

    Annette Kim recently joined ForceBrands’ spirits, wine, and beer division team in Los Angeles, and even though she’s new to the team, she’s no stranger to the industry. She brings years of expertise and experience with her to her role at ForceBrands and possesses a diverse background in brand building at companies that include Red Bull […]

  • Breakthru Beverage

    Inside Breakthru Beverage with COO E. Lloyd Sobel

    Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […]

  • Dixie Wildflower Honey-Vodka

    Start It Sunday: How Matti Anttila of Grain and Barrel Spirits Resets On Sunday

    Matti Anttila heads one of the most innovative emerging spirits companies in the industry, Grain and Barrel Spirits. And although he’s on the road often helping to bring to life the brands in the company’s diverse portfolio (Dixie, Chicken Cock, Endless Summer), he makes sure to schedule downtime with his family on Sundays. Learn more […]

  • Matti Anttila

    Inside the Craft Spirits Industry with the Founder and CEO of Grain & Barrel Spirits

    What happens when you create a brand from scratch, resurrect an old one, and acquire one with a namesake in pop culture? With a diverse portfolio of offerings, coupled with a team of passionate, collaborative brand builders, Grain & Barrel Spirits is quickly becoming one of the most innovative emerging spirits companies in the industry. “Each […]

    • BevForce
    • September 29, 2019
    • Rebecca Fenton
  • Marc Siden

    How Cloud Water’s CEO Marc Siden Is Building a CBD Beverage Brand with Integrity

    Serial entrepreneur Marc Siden, the Co-Founder and CEO of Cloud Water Brands, and his team have created a hemp-infused beverage that is at the intersection of functional wellness and good taste. Building the Cloud Water brand means building trust among its customers who, according to Siden, believe in the product and love the fact that the […]