Job descriptions are often an overlooked piece of the talent acquisition strategy puzzle. But especially in today’s fiercely competitive job market, they can make all the difference in attracting qualified candidates in that first initial hiring stage.

Because job descriptions serve as the first point of contact between your company and potential candidates, it’s important to provide them with a glimpse of your organization’s culture, values, and long-term career growth opportunities.

Best practices for writing job descriptions

An effectively written job description can help attract highly qualified candidates who are not only skilled but also aligned with your company’s vision and goals, which job seekers have said is now table stakes. Read on to discover some best practices.

1. Start with a strong job title

The job title should be clear, concise, and accurately reflect the role’s responsibilities and seniority. Avoid using internal jargon and jumbled titles that may confuse candidates.

2. Focus on a compelling job summary

Begin the job description with a captivating summary that highlights the core purpose of the role, its impact on the company, and the opportunities it offers for career growth.

3. Outline key responsibilities and expectations

Clearly define the main duties and responsibilities associated with the role. Use bullet points to make it easily scannable and emphasize the most critical aspects.

4. Highlight required skills and qualifications

Mention the essential qualifications, experience, and technical skills required to excel in the position. Be realistic about the must-haves and differentiate them from the preferred qualifications.

5. Showcase company culture and values

Incorporate a section that portrays your company’s culture, mission, and values. This will help candidates assess if their own values align with those of your organization.

6. Utilize inclusive language

Ensure that the job description uses gender-neutral language and avoids any terms that may deter diverse candidates from applying.

7. Offer insights into benefits and perks

Under salary transparency laws, many states now require employers to disclose the salary range in job descriptions. But beyond the salary, highlight any unique benefits, professional development opportunities, and employee perks that make your company an attractive workplace.

8. Use SEO-friendly keywords

To increase visibility, incorporate relevant keywords in the job description that candidates are likely to search for when looking for jobs.

9. Include a clear call-to-action

Encourage interested candidates to apply by providing a clear application process and contact details.

10. Regularly update job descriptions

Keep job descriptions up to date with changing role requirements and market trends to ensure their effectiveness in attracting top talent.

Crafting compelling job descriptions is a fundamental aspect of talent acquisition that should not be underestimated. By incorporating the above best practices and leveraging the power of well-written job descriptions, your organization can attract top talent and build a team of skilled professionals who are genuinely excited about contributing to your company’s success.

Remember, the job description serves as a window into your organization, and by investing time and effort into creating a captivating one, you are paving the way for a stronger and more successful team.

ForceBrands offers end-to-end hiring solutions for all stages of growth. Whether you’re just starting to hire or are looking for the next step in your career, we’re here to help you be a positive Force that makes an impact.