From Hangovers to Hemp: Navigating the Shifting Beverage Landscape
Eric Rosen, our cannabis talent strategy expert shares his thoughts on the changes occurring in the beverage and cannabis market, having helped multiple companies rebuild their teams to capitalize on these new opportunities. Change is the only constant—and nowhere is this more evident than in the evolving world of adult beverages. In recent years, traditional alcohol consumption has taken a notable downturn, while cannabis and hemp-derived THC products have surged into the mainstream. This shift isn’t just a fleeting trend; it signals a broader movement toward healthier, more mindful consumption choices. A Steady Decline in Alcohol Consumption Over the past several […]
