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The position is based in either Philadelphia, PA or Baltimore, MD market.
The Market Manager is responsible for driving profitable sales & distribution in the retail market performance by managing sales, retail execution, operations and key relationships at both wholesalers & retailers in the Mid-Atlantic region (including but not limited to Philadelphia, eastern Pennsylvania, southern New Jersey, Maryland, Virginia, Delaware, and the District of Columbia). The market manager will partner with the Region Manager to set priorities, and execute the business plan for retail accounts in their area of responsibility.
Main Tasks:
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Business Development & Customer Relationship Management
- Build and maintain strong relationships with key retail accounts and wholesaler personnel who manage the same retail accounts
- Identify, prioritize and gain distribution at new retail accounts, especially those that align closely with target demographics
- Measure the effectiveness of promotional and other volume driving / activation initiatives and suggest new approaches to overcome obstacles and improve the impact of these initiatives on sales results
- Review, evaluate and suggest pricing programs in order to ensure Warsteiner’s competitiveness in the market place.
- Continuous Price Monitoring subject to international brand strategies
- Identify and communicate to Region/Territory Manager supply chain wholesaler issues at key accounts to ensure proper follow up is performed
- Sales Planning & Budget Management
- Work with Region Manager to develop retail market plan including sales, distribution and promotional activities
- Analyze competition, market and consumer trends
- Identify specific business development opportunities
- Monitor budget spending/compliance for both WIA and wholesaler commitments
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Perform Market Activities
- Actively work the retail market (on and off-premise) to increase distribution
- Perform staff trainings for both retail accounts and appropriate wholesaler employees
- Establish strong relationships with key retail accounts
- Perform regular store checks/visits
- Perform consumer promotions/samplings in accordance to state and Federal laws
- Ensure key retail accounts have the proper POS materials to best present our brand in compliance with state and Federal laws
Job Requirements:
- A Bachelor’s degree or higher is preferred
- Must reside in the Philadelphia, PA or Baltimore, MD area
- A valid driver’s license is required
- Knowledge of and adherence to state & Federal liquor laws required.
- Minimum of three years of consumer product sales experience. Malt beverage industry preferred.
- Strong oral, written and interpersonal communication skills
- Ability to utilize business information and sales reporting tools
- Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions and executing effectively to ensure resolution
- Proven track record in building effective relationships with customers and internal associates
- Demonstrated analytical and math skills
- Ability to achieve performance goals with minimum direction and supervision
- Computer literacy with the skill set to use software applications including Microsoft Word and Office, Excel at an advanced level and PowerPoint
- Willingness to travel up 30% of working time
