Maximize the sale of supplier brands to the trade and consumer through effective territory planning, selling, merchandising, and communicating that permits achievement of company and supplier objectives.
Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account managers
Monitor field implementation and execution of programs for assigned brands to ensure product pricing and promotion
Regularly interact with field management for updating programming and brand priorities, brand standards, and best practices leading to successful execution in the market
Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives