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Posted November 18th

ALD Sales Consultant Off Premise Retail Columbia, SC

Columbia, South Carolina


Southern Glazer's Wine & Spirits logo

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Southern Glazer's Wine & Spirits

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Posted November 18th

ALD Sales Consultant Off Premise Retail Columbia, SC

Columbia, South Carolina

What You Need To Know

Overview

The Sales Consultant represents Southern Glazer s in the most influential customers in the market as an industry expert member of the Southern Glazer s family. This individual is passionate, innovative, and self-motivated with a business-oriented and customer-focused mindset. The Sales Consultant Sr primary responsibilities are to visit the customer, have the right consultative sales conversations, and increase sales revenue. Face-to-face consultative selling built on trusting relationships drives maximum value to our customer and supplier partners as well as to the SGWS organization.

Primary Responsibilities

  • Build positive, credible, lasting customer relationships based on trust in the highest volume, most visible accounts
  • Discover and identify customer business growth needs
  • Develop a customer business growth plan for each account
  • Assume responsibility for struggling accounts and make them successful coaching less experienced Sales Consultants
  • Analyze data and insights to increase sales, grow customer business, and better achieve objectives
  • Build a pipeline of selling opportunities to drive incremental sales above base business
  • Regularly and consistently pre-plan account visits with an agenda, service purpose, and selling opportunities
  • Prioritize sales activities to achieve objectives based on each customer business growth plan
  • Visit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes
  • Maintain expert knowledge of SGWS products and correctly present and position them in each account
  • Propose selling solutions to each customer and win the sale using consultative selling skills
  • Achieve internal SGWS and supplier objectives as prioritized by management
  • Manage customer issue resolution and seek additional opportunities to support the customer s needs
  • Adapt a selling approach based on each customer s buying styles and individual business needs
  • Be knowledgeable and experienced in all accounts staying current with what competitors are offering and how SGWS products are positioned relative to the competition
  • Document and maintain account- and customer-specific information in the Proof CRM application
  • Participate in sales meetings, on-site training, and supplier events as required
  • Perform other duties as assigned

Location
Columbia, South Carolina