BevForce
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BeautyForce
HerbForce
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General Description:
The Senior Director of Marketing will develop and execute comprehensive marketing strategies to build brand awareness, drive sales, and foster a strong company culture. Reporting directly to the CEO, the Senior Director will lead the marketing team and oversee the Culture Manager to ensure that all marketing and cultural initiatives align with the company’s vision and business objectives. This position offers a remote work environment, with monthly travel to NYC required for team collaboration, events, and market development.
Mission/Objectives:
The Senior Director of Marketing at Sake ONO aims to drive brand visibility, growth, and market leadership by developing and executing strategic marketing initiatives that align with the company’s vision. This role will focus on creating cohesive brand messaging, leading cross-functional collaboration, and fostering a culture of innovation. By leveraging expertise in the alcohol industry, digital marketing, brand planning, and D2C channels, the Senior Director of Marketing will work to elevate Sake ONO’s presence in retail and on-premise markets while inspiring and nurturing the marketing team to achieve business objectives and foster a positive company culture.
Our Culture:
At Sake ONO, we are passionate brand builders striving to invigorate the Sake category with innovative, premium experiences. Our agile, performance-focused team values respect, excellence, and accountability, treating the business as our own. Celebrating diverse backgrounds, we foster creative thinking and unified communication. We balance confidence with humility, embracing challenges and staying curious. As ambitious challengers, we aim to rethink luxury branding, out-thinking and out-pacing big brands with fresh insights. Join us to make a meaningful impact in the industry, constantly pushing boundaries and learning from success and failure.
Key Responsibilities
1. Marketing Strategy and Execution
- Develop and implement a comprehensive marketing strategy and annual brand plans to increase brand visibility, market share, and revenue growth.
- Oversee marketing campaigns to reach target audiences effectively.
- Collaborate with sales and other departments to ensure cohesive brand messaging and alignment across all marketing channels.
- Manage relationships with external agencies, vendors, and partners to execute marketing campaigns effectively.
2. Brand Management
- Establish and maintain a consistent brand image and positioning across all communication channels.
- Oversee creative development, ensuring all marketing materials and campaigns align with brand values and resonate with target audiences.
- Conduct market research to analyze current trends, competitor activities, and consumer behavior to make informed strategic decisions.
3. Leadership and Team Development
- Lead, mentor, and develop the marketing team, including the Culture Manager, to foster creativity, collaboration, and professional growth.
- Provide clear guidance, set performance goals, and conduct regular evaluations to ensure the team meets objectives.
- Promote a culture of innovation and data-driven decision-making within the marketing department.
4. Collaboration and Cross-Functional Leadership
- Work closely with the CEO to define business priorities and align marketing strategies accordingly.
- Partner with sales, operations, and all other internal teams to drive effective go-to-market strategies.
- Represent marketing in critical meetings, providing strategic insights and performance updates to senior leadership.
5. Metrics and Reporting
- Set and track key performance indicators (KPIs) for all marketing initiatives.
- Analyze campaign performance data to generate actionable insights, adjust strategies, and maximize ROI.
- Present reports to the CEO and Board of Directors on the effectiveness of marketing activities and progress toward business goals.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
- 8+ years of experience in marketing leadership roles, with at least three years as a Director of Marketing within the alcohol industry, is required.
- Proven experience developing and executing successful marketing strategies.
- Strong knowledge of digital marketing, brand management, market analysis, and growth campaigns.
- Experience with social media strategy, brand planning, business development, strategy, and direct-to-consumer (D2C) marketing.
- Excellent leadership skills with the ability to inspire and develop a marketing team.
- Strong project management skills with the ability to handle multiple initiatives simultaneously.
- Excellent communication, interpersonal, and presentation skills.
- Experience in overseeing culture initiatives and team engagement is a plus.
- Required to travel monthly to NYC.
Our Commitment to Diversity & Inclusion:
At Sake ONO, we believe in building more value together; thus, we see diversity as a source of enrichment in all forms. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to Applicants:
Your application will be assessed based on your abilities, expertise, general knowledge, and experience, not because of any confidential, proprietary, or trade secret information you may possess. You must not disclose any such information to Sake ONO. Suppose you are asked a question that cannot be answered without disclosing confidential, proprietary, or trade secret information (including from a current or prior employer or their vendors or customers). In that case, you must decline to answer the question.
