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Posted October 12th

Senior Market Activation Manager MMPJ (m/f/d)

New York, New York


Pernod Ricard USA



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Posted October 12th

Senior Market Activation Manager MMPJ (m/f/d)

New York, New York






Full Time

Part of the global team and located in the US, the Marketing Manager Activation North America plays a pivotal role between the BrandCo 'Martell Mumm Perrier-Jouët' (MMPJ) & the Pernod Ricard North America region.

The Marketing Manager Activation purpose is to :

  • Operate as a key business partner and MMPJ primary point of contact for the PR affiliates of the North America cluster
  • Engage behind Martell, Mumm and Perrier-Jouët brand & commercial strategic roadmap to drive long-term sustainable value growth
  • Enhance market centricity within the MMPJ organization, fueling MMPJ global business strategy with strong local consumer and business insights
  • Deploy initiatives at scale & Inspire local teams to activate with excellence. Ensure consistency and robustness of local developments/plans
  • Pilot and monitor the performance across the portfolio
  • Act as an agent of Transformation: optimize the go-to-market model of MMPJ (simplify and prioritize), enhance the broadcasting of global assets, support levers of acceleration, and remove barriers to brand/business development

  • Key Responsibilities :

    Business strategy & planning:

  • Fuel global strategy providing bottom up directions from the geographies part of his/her scope to the Head of Market Activation (N+1) and to the wider Business Transformation & Acceleration department of MMPJ
  • Nurture the go-to-market strategy: enhance brand/market choices, recommending key battlegrounds, priority touchpoints, brand initiatives and optimal thresholds of A&P investments
  • Help identifying future growth opportunities and existing business knowledge gaps. Recommend and/or run ad hoc business casing with the support of the Business Planning.
  • Deploy the commercial and go-to-market strategic guidelines at local level, facilitate understanding and implementation across local affiliates/departments

  • In collaboration with the N+1, coordinate and prepare key business interactions such as Budget, 3YP (e.g. drive agenda, prepare briefing packs...)
  • Contribute to portfolio and commercial discussions (e.g. support RGM, RTM, decisions)
  • In alignment with PR USA, contribute actively to key accelerator projects as local MMPJ Business / Portfolio expert (e.g. Prestige Gifting, Luxury Low & High Energy...)

  • Market Management & Broadcast

  • Act as "Traffic manager" of communication between MMPJ and PR USA. Be the primary "go to" Brand Co representative for any MMPJ business / brand related matter.
  • Ensure marketing and commercial plans relevance & fit to business objectives, local needs as well as global brand strategy.
  • Inspire and engage behind global brand initiatives: drive IBP amplification and optimize broadcasting of global assets among the cluster.
  • Orchestrate the animation of the brand marketing community in the US and in Canada: facilitate efficient communication between asset creators & asset users.
  • In collaboration with the local marketing team and the MMPJ Creative Content Managers based in the US, support the local plan delivery to ensure excellence in execution:
  • Nurture briefs to the Creative Content Managers thanks to global and local business insights.
  • Identify and report potential asset synergies with other regions of the world.
  • Identify (secondary) asset needs & potential pending gaps to deliver the plan according to business priorities
  • Ensuring style consistency and compliance with guidelines across the portfolio

  • Fertilize best practices sharing: inspire the rest of the world with US initiatives, and import relevant MMPJ best practices from other regions.
  • Monitor carefully allocations and business performances for the given cluster countries.

  • Job Posting End Date:

    Target Hire Date :

    Target End Date :
    New York, New York