Position Title: Region eCommerce Associate Manager (American & California)
Location: New York, NY (Headquarters)
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
What We Do
Our vision is to build the #1 digital commerce ecosystem within beverage alcohol. Our dual mission is to drive significant revenue growth as well as embed sustainable digital-first capabilities into the broader Pernod Ricard USA (PRUSA) ecosystem.
No industry is as ripe for disruption as BevAlc in the US, given prohibition era laws that differentiate us from broader food and beverage or luxury. BevAlc digital commerce transformation projected to take 5+ years has now occurred in the span of weeks, with no signs of slowing down. To win in this new environment, Pernod Ricard USA (PRUSA) has formed a new, dedicated eCommerce & Digital Growth business unit. We are primarily based in NYC, with a hub in SF. Open to other locations.
We are a team where a start-up's appetite for innovation, risk-taking, and speed meets the stability, infrastructure, and resources of a scale multi-national organization. This growing team is made up of members spanning commercial, performance marketing, creative/content, product, data science, operations, finance, and biz ops. We hail from eCommerce, start-up/tech, CPG, agency, and management consulting.
What You'll Do
We seek a result-driven and collaborative team player to grow PRUSA's eCommerce business for a portfolio of priority independent retailer s in your markets . You r mission is to help your customers get online and scale their .com business , taking an omni-channel lens . I ntimately understanding your market s' and customers' eCommerce dynamics will be essential to your success . Y ou will play a critical role in scaling PRUSA's eCommerce strateg y by tailoring deployment to the realities of your markets and customers .
You will be a key member of the eComm erce BU, sitting on the Commercial T eam , and will be wired into PRUSA's revamped Field Marketing organization . This role reports into the Sr. Manager of Regional eComm & Pure Play and is aligned to the Field Marketing Director for your markets . Can be located anywhere, preference for NYC or aligned to your key markets : CA, American Division (17-state division, including WI , WA, IL, NV, CO, AZ) .
Shape Strategy: ~1 0 % Customer Prioritization - Understand landscape of independent retailers in your markets and support prioritiz ation based on growth potential and maturity.
Performance & Category Management - Acquire and analyze eCommerce performance data, where available, to optimize assortment, promos and programming.
Growth Playbook - Shape PRUSA's playbook of resources and tools for growing eCommerce for independent retailers. Localize to the needs of your customer where needed.
Lead Indy.com Playbook Deployment & Execution: ~70% Digital Shelf Hygiene - Maintain a flawless digital shelf for set of priority customers. Work with customers, distributor partners and PRUSA teams to ensure customers have content that is up to date and optimized.
Programming & Content - Deploy and distribute programming to priority customers on a set cadence and drive adoption.
Digital Solutions Recruitment & On-boarding - Partner with the eComm Product Team to customize scalable digital tools that will maximize PRUSA's eCommerce presence & drive account recruitment & on-boarding in your markets.
Product Sell-In & OOS Management - Take an eComm -first lens to provide regular data-driven, fact-based, recommendations for sell-in and/or OOS opportunities to relevant Operations, RD, and/or distributor partners.
Drive Thought Leadership & Upskilling: ~ 20 % External - Serve as a visible and credible thought leader to the customers in your market. Activities could include: Organizing workshops & trainings; introducing PRUSA-sponsored digital tools & solutions.
Internal - Elevate digital commerce knowledge in your division with field sales and distributor teams. Activities could include: Organizing workings & trainings; sharing broader industry & competitor trends and insights.
What you Bring A team-first mentality - We will go farthest when we go together.
I ntimate knowledge of your markets - priority independent retailers, local consumer trends and eCommerce landscape.
O wn ership mindset and be able to work independently while effectively communicating back to the central eCommerce team.
Strong eCommerce acumen and ability to educate customers about eCommerce opportunity.
Strong relationship manager with experience managing external commercial partners.
Eagerness to operate within a dynamic & evolving environment - Choices and priorities today may become obsolete tomorrow as the market transforms. The ability to not just adapt but thrive in such an environment is critical.
Strong entrepreneurial spirit - Initiative-taking and a "no task too small" mentality are core parts of our DNA!
About You 5 -8 + years' experience in a commercial or commercial oper ations role
3+ years in d igital commerce
CPG or r etail req uired , F&B strongly preferred
Digital media agency experience considered a plus
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
* Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
* Offers will be subject to United States local terms.
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