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Posted October 22nd

Market Activation Manager NA Absolut

New York, New York


Pernod Ricard USA



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Posted October 22nd

Market Activation Manager NA Absolut

New York, New York






Full Time

The Absolut Company is part of the Pernod Ricard Group and consists of 500 talented employees from all over the world. The Absolut Company is responsible for the global production, Innovation, Strategic Marketing of Absolut Vodka, Malibu and Kahlúa. At The Absolut Company, we offer you a position in our fun, high-performing team that loves what we do. You will be part of a global organization, working with iconic brands in a world-class learning environment.

We are a proud company with a genuine Passion for progression and company values; We are TAC - Together - Audacious - Committed.

Job purpose

  • Manage the relationship with the markets in scope and operate as a primary point of contact for the PR North America markets
  • Support the alignment of the local brand plans with the global platforms and strategy to deliver growth
  • Provide a consolidated view and track the progress in the implementation of Brand Plans and roadmaps
  • Organize the local deployment and amplification, including needed adjustments and adaptation, of global assets for the markets in scope in collaboration with the other global teams
  • Monitor performance of TAC brands in the PR North America markets
  • Enhance consumer centricity within TAC organization with strong cultural insights gathered locally

  • Accountabilities

  • Drive the collaboration between TAC and Market Cos of his/her scope and be the primary point of contact for any business / brand related matter
  • Act as a traffic manager / PMO between TAC and the PR NA markets. Ensure marketing plans relevance & fit to business objectives, local needs as well as global brand strategy.
  • Understand and validate PR North America market's needs & share them with Creative Content Manager of Drive Market and the TAC Global Brand Team
  • Support orchestration of content use in PR NA markets (e.g. activation guidelines, translation...) and provide expertise and support to ensure excellence in activation
  • Animate brand marketing community within PR North America (local consumer engagement managers): content sharing, activation best practices & guidelines, efficient communication between asset creators & asset users within cluster Align clear annual KPIs for the business and initiatives and track performances
  • Partner with PR NA teams to identify and unlock growth opportunities
  • Identify synergies and best practices that could benefit other markets and be leveraged globally
  • Take an active role in the monthly S&OP process to ensure seamless stock position for all current and future brand initiatives
  • Implement establish commercial standards/metrics in collaboration with TAC Channel Marketing team

  • Academic & Professional experience required

  • Degree: university degree level
  • Professional experience: more than 5 years in marketing with experience in Market Co
  • Experience in global or regional organization
  • Strong project management skills
  • Sharp understanding of cultural, business & regulatory specificities within cluster
  • Broad marketing (media mix, pricing...) & commercial experience
  • Experience in community animation (incl. through digital tools)
  • Fluent in English

  • Marketing functional skillset

  • Business intelligence
  • Portfolio & Brand Strategy
  • Insights into actions
  • Influencing & Partnering
  • Drive for business results
  • Experience planning

  • Leadership Attributes & Competencies

  • Drives Engagement
  • Situational Adaptability
  • Customer Focus
  • Tech Savvy
  • Resourcefulness
  • Drives results
  • Collaborates
  • Plans and aligns
  • Instill trust

  • Other features

    High mobility & ability to travel

    Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    Offers will be subject to United States local terms.

    Job Posting End Date:

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