Position Title: Director, Multicultural & Inclusive Marketing
Location: New York, NY (Headquarters)
The Director, Multicultural & Inclusive Marketing will lead a team that will be responsible for elevating multicultural and inclusive marketing across the portfolio to promote business growth in an increasingly diverse marketplace. This team will embed cultural insights that both value and celebrate cultural diversity and highlight human truths that unite ensuring all brands engage in authentic and culturally relevant ways. They will develop metrics and ensure measurement methods are in place to track performance and ensure business growth among multicultural groups.
They will also serve as a Diversity and Inclusion champion and will have a seat at the table with Human Resources, Employee Resource Groups and other Diversity and Inclusion initiatives to lift the organization's capabilities. They will develop company-wide resources to educate and inspire the organization to drive inclusivity and cultural understanding and develop a Multicultural (MC) Marketing Learning Agenda and facilitate MC Marketing Training and immersions.
The Director, Multicultural & Inclusive Marketing will report directly to the Chief Marketing Officer and will manage a team of Managers.
Major Responsibilities / Accountabilities:
Provide expertise to brand management teams that evaluate inclusive, cultural marketing to supports PRUSA's commitment to diversity + inclusion Ensure all marketing campaigns and content are authentic, inclusive and supports diversity + inclusion Heavily consult on key brands where integrated multicultural marketing plans are critical Always-on monitoring of culture, diversity + inclusion trends and marketing industry developments
Collaborate with internal stakeholders globally, including BrandCos, external partners (agencies, distributors), on cultural and inclusive marketing
Manage a core team of embedded culture marketing experts who provide marketing and commercialization diversity, culture + inclusion expertise across LGBTQ+, AF-AM, LatinX, Asian and more
The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.Bachelor's Degree in Business Administration and/or MBA or master's degree in marketing, business management, or related fieldStrong multicultural marketing experience with a marketing team and/or advertising agencySuperior communication skills with the ability to communicate complex information and implications both verbally, in interactions with senior leaders, and written presentations.Experience in customer satisfaction, social listening, customer segmentation, pricing elasticity, brand positioning, and the path to purchase.Demonstrated ability to collaborate with all marketing & D&I functions and external partners.
Behavioral and Leadership Skills & Competencies:
Cross-functional teamwork and leadership Highly collaborative, fosters exceptional teamworkCan adeptly challenge status quo to drive excellenceCan choreograph and lead changeInfluences through inspiration and story tellingChampions transparency and accountability
Strategic and Analytical Thinking Intellectual curiosityComfort with ambiguityThinks bigGrounded in data, factsBalances the short and long-term priorities
Curiosity, learning orientation Passion for continuous improvementEmpathizes with consumers, shoppersChampions measurement
Creative, Embraces Risks Champions innovation and creative originalitySupports risk taking
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
* Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
* Offers will be subject to United States local terms.
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