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Posted October 12th

Creative Content Director G.H. Mumm (m/f/d)

New York, New York

Employer

Pernod Ricard USA

Industry

Supplier

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Posted October 12th

Creative Content Director G.H. Mumm (m/f/d)

New York, New York

Function

Marketing

Experience

Other

Type

Full Time

  • Create a true team spirit & be as one with the global brand team to embody & bring to life the brand strategy, brand world look & feel, trade & graphic guidelines and editorial line. Create brand relevance across the CEPs for creative content development from the central Brand Teams in BrandCo
  • Gather requirements from Market Activation Managers (within BrandCo) and local marketers (within Market Co) regarding creative content needs and local consumer insights in order to develop assets for local market & help better define relevant content for lookalike markets.
  • Bring to life the creative big idea behind the brand platform, by developing local assets (for both local & lookalike markets) that are adapted to the global strategy to include:


  • Customisation of the ATL Campaign (using global creative as a base)

    Creation Key & secondary digital assets

    Develop L3F assets for key RTM/RTC (High energy bars, retail stores, DTC)

    Leverage global strategic Limited editions in market and adapt key assets to support launch

  • Share creative brief guidelines with local marketing teams for other creative assets (e.g.: BTL, L3F) Manage relationship with creative agencies and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc
  • Liaise back with Brand Teams in BrandCo HQ to ensure developments are on-brand and on-strategy
  • Share content created with Drive market teams and with Market Activation Managers for broadcast


  • Job Posting End Date:

    Target Hire Date :
    2020-10-01-07:00

    Target End Date :
    Location
    New York, New York