Overview

Floral Beverages is adding a Territory Market Manager (TMM) with experience and relationships in the adult beverage industry for the Northwest Georgia market. The role is well supported with world-class distributors and would ideally grow to encompass direct reports located in greater Georgia and South Carolina. 

Floral is normalizing the social consumption of THC beverages as an alternative to alcohol. We’re in business to disrupt the adult beverage industry by broadening consumption experiences with responsibly portioned, no/low calorie, hangover free beverage options from our farm to your fridge. Join a rapidly growing team of professionals with upward mobility opportunities hailing from outside the cannabis space. Be a meaningful part of a cutting edge, emerging category.

Our low-THC beverages are hemp-derived and produced pursuant to the 2018 Farm Bill.  

The Role

The Territory Market Manager oversees all sales, marketing and distribution aspects of an assigned Territory. The TMM manages the Field Sales Representatives, Territory Fulfillment Representatives, and local distributor relationships within a Territory. The TMM reports directly to the Director of Sales Operations and works closely with the Floral marketing and fulfillment teams. The TMM is responsible for building and maintaining professional relationships with key distributor personnel and retail accounts (both on & off premise) in order to grow sales and increase brand presence. 

Success in the position will be to deliver (or over-deliver) against positive P&L, defined annual goals and long-term brand value of Floral Beverages. 

·       Represent Floral with integrity and consummate professionalism. 

·       Understand and implement the strategic plan and sales goals for the Territory.

·       Motivate and enable direct reports and local distribution partners through clear communication of strategic sales objectives. 

·       Optimize the sales, marketing, and fulfillment team resources across the Territory. 

·       Conduct sales reviews with each direct report to address market-specific tactics, revise forecasts, and support Floral Beverage’s strategic goals.

·       Build partnerships with distributors and key accounts, adding more value than competitors through contribution of people, systems and brand support.

·       Assist in building Floral Beverage’s reputation as an alcohol alternative industry leader through clear communication and consistent engagement with key stakeholders.

·       Strategically engage in long-term brand building activities through core messaging, social media presence, retailer and community events. Place the consumer at the heart of the conversation and act as an unwavering brand guardian to support brand health.

·       Manage supply chain logistics in accordance with company standards and legal compliance, supporting the portfolio allocation strategy and exceptional customer service.

·       Complete company administration requirements on-time and regularly, including daily market activity and weekly recap within Floral CRM, ordering, expense reports, weekly recaps, budget management, and timely email responses.

·       Aptitude to identify non-Floral accounts and coordinate internally (and with distribution partners) to develop a plan to gain market saturation.

·       Interpret and communicate sales data via reporting tools to identify opportunities for new or expanded accounts, lost sales, incremental volume increases, and other business insights.

·       Attends all Floral Sales Team meetings as required.

·       Retains a nuanced understanding of all legal restrictions regarding Floral THC beverage offerings to ensure all sales initiatives are executed within those limitations.

·       Maintains a flexible work schedule as weekends and extended workdays are often necessary.

·       Supervises Field Sales Representatives on creation and execution of promotions at current and potential customers, festivals and events.

·       Ensure Floral’s quality standards and age restrictions are clearly understood and enforced by distributors and retailers.

·       Performs other related duties as required or assigned.

Required Knowledge, Skills and Abilities

·       “Farm Kid Work Ethic”: Self-starter with a tenacious desire and ability to execute and win.

·       Strong desire to grow professionally with the company and willingness to learn new skills.

·       Organized and detail-oriented with an ability to complete tasks independently and on time.

·       Exceptional analytical, problem-solving, written and verbal communication skills

·       Proven negotiation skills

·       Demonstrated ability to pre-plan multiple responsibilities on a daily, weekly and monthly basis and consistently execute tasks in a timely manner.

·       Strong computer proficiency required in Microsoft Office, CRM software, GSuite and general remote work tech stack.

·       Driver’s License and road worthy vehicle (required). 

Preferences

·       5+ years of progressive adult beverage sales experience 

·       1+ year of management
·       Bachelor’s Degree

Compensation & Benefits

Varies based on experience. As a guideline, we aim to attract top talent in the adult beverage segment and relative compensation is structured accordingly. 

Diversity Statement

Floral Beverages values a diverse and inclusive workplace and believes that a career in adult beverage should be accessible to all people. We are an Equal Opportunity Employer committed to providing equal opportunities to individuals of every race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

The employer retains the right to change or assign other duties to this position as a result of evolving business needs.