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Posted September 10th

Digital Marketing Associate

New York, New York

Employer

Danone North America

Industry

Production and Manufacturing

View Full Profile

Posted September 10th

Digital Marketing Associate

New York, New York

Function

Marketing

Experience

Other

Type

Other

Happy Family Organics has been on a mission to change the trajectory of children's health through nutrition since the company launched on Mother's Day in 2006. As the largest and fastest growing organic baby food brand in the country, we are constantly innovating to provide families with the best possible products, solutions, and resources for their evolving needs. From day one, we provide organic nutrition and support for your baby's feeding journey, whether that's breast or formula feeding all the way through starting solids and picky eating. We thoughtfully craft organic meals and snacks with curated ingredients that are appropriate for each baby, toddler, and kid's age and stage to help support a lifetime of wellness.

Happy Family Organics is looking for a Digital Marketing Associate in New York, New York.

Digital Marketing Associate

Happy Family Organics is looking for a Digital Marketing Associate to join our Marketing team reporting to the Digital Marketing Manager. This person will be responsible for supporting our paid media program. The ideal candidate has a strong understanding of performance marketing and is hungry to grow and learn.

Key Responsibilities:
  • Implement campaigns by assisting in research, planning and execution of digital marketing campaigns
  • Build paid search and YouTube campaigns, strategize audience targeting, and propose campaign improvements
  • Support digital marketing programs inclusive of e-commerce, paid search, display, publishers and video
  • Prepare media briefs, presentations, manage timelines and calendars
  • Coordinate multiple projects and programs, assisting with asset tracking, Q&A, administrative support as needed
  • Overseeing campaign assets accuracy, brand alignment and concept/messaging prior to each launch
  • Aggregate data and report on campaign performance: identify wins, losses and next steps, and drive implementation of optimizations across programs
  • Support performance reporting for paid media and analytics and provide recommendations on optimizations
  • Manage projects and timelines, while work collaboratively across multiple teams and stakeholders
  • Manage all media admin responsibilities including budget pacing and flighting, new vendor set up, contracts and invoicing
  • Support in organic search trend analysis and digital insights to help inform our digital, ecommerce, brand and innovation initiatives


Desired Skills & Experience
  • Experience in consumer goods
  • In-house or agency experience
  • Highly analytical, data-driven mindset needed
  • Strong program management and organizational skills being able to manage multiple projects at once
  • High attention to detail is a must
  • Advanced level user of excel - Comfortable with pivot tables and formulas
  • Ownership over your own work and a commitment to every part of a task, from big picture to small details


Qualifications:
  • 1-2 years of media planning and Google Ads account management
  • Bachelor's degree from an accredited college or university.


As champions of organic, every product in our line is certified USDA organic, which means our food has no artificial hormones, toxic persistent pesticides or GMOs - just healthy ingredients from earth-friendly organic farms. We know that only a healthy planet can grow healthy food, and are committed to cultivating a sustainable world for little ones today and for future generations. From our WIC-authorized Clearly Crafted Jars to our free online live chat with lactation specialists and registered dietitians, we put babies and parents first, with support for every family. Happy Family Organics is a Certified B Corp™. To learn more, please visit: https://bcorporation.net/directory/happy-family-brands. For additional information, please visit www.happyfamilyorganics.com.

Happy Family Organics is owned by Danone, a global food company holding top positions in healthy food through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition.
Location
New York, New York