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Posted August 26th

Customer Analytics Manager, National Retail Sales

Miami, Florida

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Bacardi U.S.A., Inc.


Importer and Production and Manufacturing



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Posted August 26th

Customer Analytics Manager, National Retail Sales

Miami, Florida




Senior Level


Full Time

About The Position
This role will provide actionable insights through consistent analytical performance analysis and business support to National Retail Sales (NRS) customers, focusing on Walmart, Sam’s Club, CVS, Meijer, and Hy-Vee.
Reporting to the Sr. Manager Customer Analytics National Accounts, this person will provide actionable insights through consistent analytical performance analysis and business support to National Retail Sales (NRS) customers, focusing on Walmart, Sam’s Club, CVS, Meijer, and Hy-Vee. Help deliver against the vision & mission to be the supplier partner that drives our Customers’ beverage alcohol business by significantly improving quality and impact of customer solutions and drive execution. Furthermore, this individual will develop analysis to enable the reviews of customer performance and risks and opportunities against the planned jobs to be done. 

This position will drive the monthly and quarterly review processes for customer results and understand the potential impacts on Bacardi’s full year performance and health. This individual will liaise with the other commercial performance teams to understand the implications of customer results (both analytical and financial) to the Commercial Business Units that these customers operate (ie. Open, Control, and Franchise states). This individual will streamline processes and reporting to enable constant advanced analytical evaluation of commercial results for these National Retail Account customers.  

Key Accountabilities and Responsibilities
Drive results & excellence in execution 
  • Act as the day-to-day Customer Analytics partner for the Bacardi USA National Retail Sales team, focusing primarily on Walmart, Sam’s Club, CVS, Meijer, Hy-Vee
  • Responsible for providing accurate and consistent business decision support, with insightful analyses via use of various internal and external data sources (syndicated data, depletions, consumer insights, etc.)
  • Responsible for developing insights, risks & opportunities that create value and grow both Bacardi as well as the customers business
  • Analyzes top line performance by customer, promotional activity analysis including ROI and customer P&L; identifies, evaluates, communicates risks and opportunities
  • Responsible for presenting to the customer as well as National Retail Sales leadership teams 
  • Supports as needed the planning and business routines needed to deliver industry-leading responses to Customer Joint Business Plans (JBP), which includes performing the required analytical support 
  • Drives the delivery of BUSA’s unique selling proposition to impact Bacardi’s business with our key National Retail Account customers
  • Performs commercial analytics, develops insights and communicates in a consistent manner internally and with our customers while understanding customer differences and delivering against various expectations
  • Ensures alignment on all aspects of internal commercial elements as it relates to the business units 
  • Leads the development of the monthly and quarterly business reviews on the national accounts business, focusing on analysis of future opportunities and understanding the performance drivers 
  • Continuously looks to improve and simplifies our processes as they relate to the planning, reporting and performance measurements of our brands and how we use our supporting systems and tools
  • Build and foster solid business partnering relationships with internal and external customers
Measures of Success
  • Actionable Insights: regularly deliver actionable customer performance insights that will lead to incremental sales opportunities   
  • Standard Reporting & Analysis: deliver regular reporting, analysis and commercial insights to the National Retails Sales teams
  • Customer Meetings: work closely with Account Managers developing the sales story for Customer Meetings, focusing on the analytics driven story, and assisting with the presentation the story
  • Promotional Analysis: perform pre-program and post-program analysis for all key promotional efforts to determine the effectiveness of each program
  • Ad Hoc Customer Analysis: preform ad hoc analysis at the direction of senior management and at own discretion with the objective of growing BUSA brand share and beating the competition
  • Advanced Analytics Education: continue to learn/discover new Advanced Analytics tools, processes, and resources, and use these tools to help drive the business
Making the Matrix work: work with other analytics counterparts, both commercial analytics and customer analytics, to standardized and streamline analytics processes

Talent: Deliver against talent management activities as measured via the Talent and annual development goals

Critical Experiences for Success
To be successful in this role you will have/be: 
  • A well organized, high energy, detail oriented, and persistent professional with the ability to identify/focus on key issues, prioritize efforts, and ensure follow up with timely/quality results
  • A demonstrated track record of serving as a business partner to the senior leadership team with the ability to influence key business decisions and track performance against key objectives.  
  • Highly skilled at presenting data driven stories to a wide variety of audiences
  • Ability and desire to translate complex Analytics concepts to individuals at all levels in Commercial, finance and non-finance managers
  • Proven analytical skills and ability to shepherd the company through its next stage of growth 
  • Ability to thrive in a dynamic, ambiguous and fast paced environment - flexibility, team oriented, collaborative work style and a positive attitude 
  • Ability to complete tasks with a high degree of accuracy utilizing strong analytical and organizational skills 
  • The highest ethics and moral standards; unquestioned integrity 
  • Must be experienced in handling ambiguity and complexity.  
  • Proven ability to manage multiple tasks and adapt to a changing, fast paced environment.  
  • Strong customer focus. 
  • BA/BS degree in Analytics, Finance, Accounting, Economics, Engineering, Mathematics, Statistics or other quantitative methods preferred Bachelors Degree in Finance/Accounting preferred
  • Fluent English (Oral & Written)
The following experiences are preferred:
  • 1-3 years experience in the Consumer Package Goods, Spirits, or broader beverage alcohol industry 
  • Exposure to and/or prior experience engaging with commercial/field sales organizations
  • Experience with planning/reporting/forecasting processes and tools
  • Excellent skills with Microsoft Excel, Power BI, PowerPoint
  • Exposure/experience to statistical modelling methods and approaches
  • Strong analytical experience is essential
  • Fluent written and spoken English
  • Ability to work effectively and achieve results in a matrix organization
  • Skilled at organizing and prioritizing multiple projects and resource constraints to optimize results
  • Ability to communicate effectively to senior leadership
  • Strong oral and written communication skills

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.  We have a clearly defined Leadership Excellence framework, and you will be expected, as a senior leader to be a role model of all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example and Develop and Inspire Talent. 

Our Ways of Working
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire. We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.

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Miami, Florida
Function Details
  • Reports To Sr. Manager Customer Analytics National Accounts