Justin Gold needed to a high-energy snack that would fuel his bicycle rides and active lifestyle. What began as a simple desire to fulfill a personal nutritional need with flavorful homemade nut butters soon developed into a cult-favorite snack among athletes and health-conscious moms.

Justin’s nut butters are now available nationwide and although the company was acquired by Hormel Foods in 2016, Gold is as actively involved in his brand now as he was in the beginning.

We checked in with him to see how he stays motivated and inspired. So how does Gold Start It Sunday? Watch the video below to find out.

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