ForceBrands, the leading specialized recruiting firm for the consumer products industry, announced on Wednesday the launch of its cannabis-focused division, HerbForce. The specialized division will offer executive search services, board of director assembly, and a digital job board. HerbForce follows in the footsteps of the company’s other vertical-specific divisions, including BevForce, FoodForce, and BeautyForce.
ForceBrands, who already works with companies including Vita Coco, Campari, Sierra Nevada, Justin’s, and Vital Proteins, saw an imminent need in the cannabis industry for a focused, personalized, and unique approach to connecting companies to top talent. As an industry-focused team, HerbForce will act as a hiring destination for cannabis jobs at all levels at the most innovative companies across the country and beyond.
“With the cannabis sector estimated to reach $146.4 billion by 2025, we are thrilled to be on the forefront of such an exciting time of growth,” said Josh Wand, ForceBrands’ Founder and CEO. “It’s an incredible opportunity for us as leaders in the ‘people business’ to connect world-class talent with thriving cannabis companies, as we’ve done in beverage, food, and beauty for more than a decade.”
Leveraging several years of existing experience working with fast-growth cannabis companies such as dosist, KIVA Confections, and Toast, the specialized division will offer ForceBrands’ full suite of services, including executive search, board of director assembly, and a digital job board to help companies grow their teams and individuals grow their careers in cannabis. With the official launch of the division, HerbForce will work with brands across the cannabis industry including companies developing pharmaceutical/medicinal products, marijuana products, consumption devices, dispensary networks, as well as cannabis cultivation and agtech businesses. The HerbForce team is made up of industry and functional experts who specialize in sales, marketing, finance, operations, and HR roles.
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