Update: On March 13, New Hope announced it will not reschedule Natural Products Expo West 2020. Read the statement here.

Organizers of the world’s largest industry trade show and business conference for natural, organic, and health products announced on Tuesday that it would postpone the California-based event due to the widespread COVID-19 (coronavirus) that’s making global headlines.

“Since the international situation on COVID-19 started in late January, New Hope, and our sister companies around the world have been guided by local government and health authority advice, as well the views of the communities we serve, in making decisions about our portfolio of events,” New Hope Network released in a statement on its website. “Our commitment to serve and support our communities has led to the postponement/rescheduling of a number of events elsewhere across our wider group, to a date later in 2020.”

After listening to the larger community, the organization made the following four announcements:

• Natural Products Expo West in March 2020 is officially postponed, with the intention to announce, by mid-April, a new date.
• It is our intention to work with all our Exhibitors and Attendees on future credits and support, with particular focus on the many entrepreneurs and small businesses who are the heartbeat of this community, for whom we are going to stand up a rebate fund of $5m targeted at their specific needs.
• It is our intention to deliver a Natural Products Expo West event before the summer to serve the community, either in Anaheim or a suitable alternative location.
• We are already working on how we deliver a much-enhanced Expo East in September in Philadelphia, serving and supporting the community with the best show we have ever had on the East Coast.

“We will be working closely with all our customers and partners across the industry to identify a new date for the show later in the year, and providing the service and support to deliver the connections and experience everyone expects from Expo West and the New Hope Network,” Fred Linder, Group President of New Hope Network, said.

Coronavirus continues to spread across the U.S. with just over 100 cases of the virus confirmed in 15 states as of Tuesday morning.

Have a product that was supposed to release at Expo? We’d love to hear about it. Reach out to us to share new product innovations, team announcements, and other exciting news that we may share with the larger community across our platforms.