The past few weeks have presented numerous challenges to businesses across CPG. As companies learn to navigate a new world amid a global pandemic, they’ve had to shift their business strategies and priorities. For some, this means pivoting their products and services to better serve the changing needs and lifestyles of their consumers. For others, it means giving back.
Read on as we highlight some consumer goods companies — big and small — that continue to make a positive change in their respective sectors.
Like the majority of the workforce that has since turned to remote workspaces, healthy snack delivery company SnackNation has pivoted from office delivery to home delivery. The work-from-home wellness boxes are filled with delicious, healthier snacks and premium coffee delivered straight to homes. In addition, SnackNation has donated more than 125,000 healthy snacks to local food banks across the U.S. “This is what continuously motivates me and gives me hope: seeing people at their best when times seem like they couldn’t get worse,” SnackNation’s CEO Sean Kelly said in a statement on LinkedIn.
2. Cloud Water Brands
CEO of Cloud Water Brands Marc Siden announced on LinkedIn that the company would be donating 15 percent of every order to Food Bank For New York City over the next 30 days. Proceeds from sales of the hemp-infused beverage will go toward those in need.
In response to the hand sanitizer shortage in the wake of the coronavirus outbreak, Anheuser-Busch announced it will use its supply and logistics network to begin producing and distributing hand sanitizer to keep up with demand across the U.S. Other beverage manufacturers and global distilleries are also pivoting to help meet the world’s urgent need for the potentially life-saving product.
4. Mondelēz International
Illinois-based food and beverage giant Mondelēz International, that currently employs more than 80,000 people worldwide, announced on Monday that it would increase hourly wages by $2 and offer $125 weekly bonuses for its sales representatives. Effectively immediately through May 2, the raises are in response to meet the increased demand for its packaged foods due to the coronavirus.
“Unilever United States has been working hard behind-the-scenes to find ways to support our communities and protect lives and livelihoods from the COVID-19 pandemic,” Unilever North America’s President Fabian Garcia said in a statement on LinkedIn. The organization unveiled an initiative called ‘United for America’ that seeks to immediately donate $8 million in product donations to Feeding America and 200,000 masks to hospitals to protect health care professionals. In addition, the organization announced a Day of Service on May 21 that will donate another $12 million of support for those in need. Every Unilever product will be donated and employees across the country will be invited to volunteer for the cause, even virtually.
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