In partnership with Austin, Texas-based CPG accelerator SKU and New York City’s top natural products consulting agency, BeyondBrands, BeyondSKU is a unique mentorship and capital program for entrepreneurs.

BeyondSKU brings together experienced entrepreneurs, investors, and advisors to mentor early stage CPG companies with a focus on better-for-you products and mission-based business values.

“As a serial natural products entrepreneur, I look back on my early days as a scrappy startup and if communities of mentorship and value-added capital were available back then to guide me, I could have made far less mistakes. Along with our partners at SKU, we see the value in ‘giving back’ to the next generation of passionate founders, whom are trying their best to make their brand win with consumers, create change in the world — all while taking great risk in living out their dream to be a successful entrepreneur,” Eric Schnell, BeyondSKU Executive Director and Co-Founder of BeyondBrands, Steaz, and Good Catch, said in a statement. “We want to give dreamers a community to help them find the very best mentorship, capital and networking opportunities in order to succeed.”

BeyondSKU Applicants

For Companies/Applicants:
BeyondSKU, New York City’s premier accelerator program for conscious consumer goods, is accepting applications for its Track 2 cohort. Up to seven companies will participate in a 12-week program to grow their business with dozens of industry names and experts. Applicants should have at least one year in business and a strong proof of concept. Cohort will have the opportunity to pitch in a final showcase day in front of industry leaders and investors. They will also take up to $20k for completing the program. More program information is available at: To apply directly, click here.

For Mentors:
BeyondSKU, New York City’s premier accelerator program for conscious consumer goods, is seeking seasoned industry professionals as mentors for it’s Track 2 cohort. Mentors will spend 12 weeks with the cohort in NYC, mentoring, advising and diving deep into the inner working of each business. This is a great way to pay it forward and work with exciting emerging brands in the natural products community. Virtual mentors are also welcome. More information on becoming a BeyondSKU mentor is available here. To inquire about mentorship please email us.

BeyondSKU is operated by BeyondBrands in partnership with SKU.