Having a great product goes a long way but how do you get people to sample your product amid a pandemic? When Covid shut down in-store sampling, Good Stock‘s Director of Marketing Ricky Fitzpatrick relied even more on the team’s digital capabilities. Built on a traditional DTC model, Good Stock’s solid digital foundation helped the […]
For Yasso, Inc.‘s Chief Marketing Officer Andy Judd, the pandemic meant innovating, not pivoting. Judd and his team built up the company’s digital and omnichannel capabilities and revisited their earned media approach. By doubling down on innovation, Yasso is in a hiring position again and is on track to achieve long-term success post-pandemic. “To me, […]
Kathy Maurella joined Waterloo Sparkling Water in the midst of the pandemic — December 2020. As Chief Marketing Officer, she jumped right in to help lay the groundwork that has ultimately set the brand on a course for continued success. By leveraging data and insights, listening to the consumer, and ultimately revisiting the basics of […]
The consumer brand universe is dynamic and ever-evolving. Each day, new emerging businesses enter the market fueled by visionary founders and disruptive products. And with every early-stage venture, comes the inevitable need for funding. So where do today’s early-stage consumer businesses look for the “smart money” financial support they need to grow and scale? And […]
Michael Schafer has been promoted to Commercial Business Lead at Vermont Smoke & Cure. He had been Vice President of Sales.
Jennifer Thomas has been named Vice President of Sales, National Accounts at Opici Wine and Spirits. She had been Senior National Account Executive at St Michelle Wine Estates.
Just B just launched and it’s already creating a lot of buzz in the beauty world. Customizable, personal, and inclusive, Co-Founders Bina Khan and Madiha Chan were inspired to create a beauty brand that encourages women to ‘just be’ themselves. From overcoming pandemic challenges and cultural norms, we caught up with the South Asian duo […]
There’s a lot happening in the beverage alcohol space. The pandemic proved that low- and non-alc beverages are here to stay as consumers quarantined and became increasingly focused on health and wellness. Ready-to-drink beverages are in and e-commerce sales are booming. With all these shifts, companies are evolving. Teams are being redesigned to keep up […]
There’s a seismic shift happening in the workforce. Over the past two years, the pandemic has ushered in a wave of changes. Many employees have transitioned from working in offices to remote locations. For others, they’re leaving their jobs altogether in a movement being dubbed The Great Resignation. This is creating notable gaps in employment […]
Legalization and innovation are perhaps the two best words to define the booming cannabis sector. With the legal cannabis market projected to reach $43 billion by 2025, opportunities abound. As more states enter the fray and new companies emerge, talent is on the move. So how do companies attract and retain top talent in today’s […]